A.G. Bell Vs. National Association for the Deaf

Part I of the A.G. Bell-NAD Debate Regarding the Super Bowl Pepsi Commercial

For those of you who missed it, Pepsi aired, what I believe, is a fantastic commercial in sign language acted out by real deaf individuals. A friend asked me the other day if I had seen the AGBell letter and the NAD response to said letter. We both agreed there were good points to each view, but WAY too much negativity on both parts. My other friend, however is supportive of NAD all the way. I can see his point of view, but as a late-deafened individual, I am able to see both sides.

First of all, the premise is funny, while of course, predictable. One problem I have with it is why is the entire block in total and complete darkness, without even a porchlight? Most people put on a porch light, or have at least one light on in the house...I mean, really. Eh, call me nitpicky.

In any event, the Alexander Graham Bell Association of the Deaf had a little problem with this commercial. They believe that PepsiCo is perpetuating a "myth that all deaf people can only communicate in sign language, and are, therefore, isolated from the rest of society." They call the ad a misleading stereotype and that with the advancement of technology such as cochlear implants and other assistive technology, the deaf have many more communication options open to them than before. They state that not only are many deaf actively working in the hearing world (true), but many also communicate using speech, speech reading, and other means.

AGBell's philosophy is that oral communication, speech reading, and assistive technology are the most viable option for the deaf and hard of hearing in this world. They frown upon the use of any form of sign language. While their opinion has some validity, they forget one thing: sign language, in any form or fashion, is the oldest means of communication in the world. By that I do NOT mean American Sign Language. I mean hand gestures.