Radio Personalities Battle for Morning Driver's Ears in Los Angeles

Where is the Music?

Radio in the United States is dominated by a few mega-corporations. Unlike the Internet, where there are thousands of sources of music, Radio stations are owned and programmed by just those few corporations. In Los Angeles where Spanish language radio stations dominate the market, and the most popular English language stations are those playing "Oldies" (there are five of those!) there seems to be room for only a very limited selection of music on the radio presets.

A Tale Of Two Corporations: Clear Channel Communications with Ryan Seacrest as the morning disc jockey and Emmis Communications, with Rick Dees creating a variety of sound effects to accompany his drive-time radio program every morning as the corporations battle for market share in the gigantic Los Angeles broadcast market. 

Rick Dees was the featured Dj on KIIS-FM since 1982. Known for his extensive library of sound effects tapes he is quite a personable guy, which is welcome at six-oclock in the morning. His website has a few features, www.rick.com/index.cfm?p=24  like which songs and artists are at the top of the sales charts for the week and a few celebrity gossip pics. (By the way I write about Celebrity Relationships at www.getoverthem.blogspot.com )

Rick Dees has a highly developed comedic talent and features alot of skits and stunts on his program. This is great if you are into that type of entertainment early in the morning, but that leads me to ask  the question: Where Is The Music?
I need to hear the new releases and up to now have counted on radio to let me know what is going-on musically in America.
KIIs-FM is a Clear Channel Communications station and one morning in February, 2004 the communications giant asked Rick Dees to leave, and he was as shocked as his loyal audience.