Syndicating Your Column: Tips and Suggestions

By Bhumika Ghimire, published Oct 13, 2006
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So you have been writing for ages and would like to see your column in a recognized newspaper, it is time to look for Syndication Company or an agent.





Having a syndicated column is a great way to increase your readership, establish yourself as an expert in your field or to increase your earning. But before you go shopping for that great contract, here are few things to consider:





  • Are you a “specialist” in any area? For example, relationship advice, health tips, money management columns are always in demand. These columns are written by health care professionals are licensed counselors. If are an expert in your field, the chances of your column being expected is higher.


  • Check the market trend and the think about your targeted audience. If you want to appeal to women, look out for what they want to read. Don’t assume.


  • Polish your writing. It is never too late to get back to the drawing board and hone your craft.


  • And don’t forget to maintain a great looking portfolio.





After you are done with the above steps, start looking for syndication companies or agents. Here is a list you can use:




·    http://www.amuniversal.com: Universal Press Syndicate works with established authors like Ann Quindlen, Ann Coulter, and Richard Reeves.




·    http://members.aol.com/amprsnd/ampersandcommunications.html: Ampersand Communications is a smaller company compared to Universal. It is based in
Miami, Florida
.




·    http://www.articlemarketer.com/: Online syndication for articles. Not appropriate if you are targeting the print market.




·    http://nytsyn.com/columnists.html: Works with columnists like Maureen Dawd, David Brooks and Bob Herbert.




·    http://tms.tribune.com/: Business unit of Tribune Company. Dave Barry and Andy Rooney are their star humorists.




Takeaways
  • For a newcomer, most get $50-$200 per column.
  • Don't quit your day job yet, syndicated columnist is a very competitive market so play safe.
  • Stay clear of those who ask for upfront payment.
Did You Know?
Once you have picked up a syndicate, prepare your application package. Check the syndicate's requirements to make sure, for example, some want you to send six samples of your column and some ask for ten. Also pay close attention to the mailing requirements. For example Tribune asks authors to send in the copies of the material in Size A paper.

Most syndicates contact within three to six weeks if they have accepted your column. If you are not accepted, it is likely that they will not contact you. Don't lose hope, keep trying. But remember, you don't have to pay upfront to the syndicate. They make money only when you make money. Stay clear of those who ask for upfront payment.

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