Menu Planning for Your Coffee Shop

You've put a lot of time into planning just the right menu – from the right sizes and prices for your specialty drinks, to the supplier of your beans, to the right desserts, you've thought it all out.






You made long lists of pastries and desserts that you want to offer. You've figured out which brand and what flavors of syrups that you'll be using to create your specialty drinks. You've asked your family and friends and business partners what they think you should include. You've spent time looking at where your prospective customers already go for lunch.






And you didn't stop there! You've chosen all the best items to compliment your beverage options. You've selected foods that are easy to prepare, to serve and to eat. You've made sure that the items you'll be adding can be prepared in advance and that there will be enough demand that little – if any – goes to waste.






And after all of that work, which wasn't easy, you went to see how your competitors had priced similar items – not because you want to undercut their prices, but because you want to be sure that your prices are in line with what your customers could purchase elsewhere.






But how do you make sure that your customers will know what you have? How do you ensure that the items that catch their eyes the most are the ones that will bring you the most revenue?






The simple answer is a well-designed menu.






A menu should be hung where it will be easily seen and read. Also, you should have your in-house menu designed professionally.






A professional design will help to ensure the following:

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  Your menu will be easy to read.
  
  
  


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  Your menu will be designed with colors and fonts that are easy for your customers to see and understand.
  
  
  


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  Your menu will include pictures and graphics (including your logo) that are well done and compliment the listed items.
  
  
  


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  Your menu will not only list the items but will also provide brief descriptions so that a customer who is unfamiliar with the name of a product will still be able to know what they are getting.