The New War of Rankings - Devastating Links that Can Swipe the Website

If you have extensively promoted your website and one day you are hit with lightening bolt to find your website's ranking on a roller coaster ride, blame it on Google Bowling. Google Bowling is cavernous defect in Google's classification that permits your opponent to damage your site to the point of being banned or penalized.

This insincerity cannot ensue, right? Google has convinced us that their algorithms cannot be simply stage-managed and that your rankings are securely in your power. But! But, wait a minute. There is a loophole in Google's armor which has the ability to do colossal damage intended for any web business ill-fated enough to have destructive and unscrupulous opponent.

What's the loophole?

Google's hard lined stand to control link popularity exploitation by punishing sites that procure site-wide text link ads to acquire lots of incoming links is well known.

Google started cleaning sites which tread in the territory of unethical practices by punishing or flatly removing the site from its database. The nightmare of any web based business owner.

Now some smart ones saw this coming. So instead of buying links for themselves they started buying the links for their competitors. The competitors were pleasantly surprised at increasing incoming links and before they had time to rejoice the horror struck in. Their sites were punished severely, their jaws opened wide as they witnessed their rankings drop. Before they realized what struck them their site was completely banned.

Bowled by Google. Be assured when the ball hits, it is devastating. The war has shifted from increasing rankings of one's website to devastating the rankings of competitors. Such is the impact of Google Bowling that the sites which once ranked at the top have found themselves into the abyss. The web site owners could not find their own site by typing the website name!!

The solution? Keep track of incoming links and be swift to act if you find suspicious links. Not all links are worth the dime.