MORE, a Stylish New Mecca for Cupcake Lovers, to Open at One East Delaware Place

Media Contact:
Kurman Communications, Inc.
(312)651-9000
Lee Barrie / Stephanie DeMeester
lbarrie@kurman.com / stephanie@kurman.com
FOR IMMEDIATE RELEASE:

CHICAGO (April 2008) - Chicago will soon join the ranks of other major cities inundated with long lines of cupcake lovers waiting to sample their favorite guilty pleasure. MORE, a specialty retail cupcake bakery and wholesaler, will open its doors in May 2008 at One East Delaware Place, at the intersection of State Street and Delaware.

MORE is the creation of charming, energetic owner Patty Rothman who has teamed up with her culinary friends, consultants Gale Gand and Henry Adaniya. Gand is designing the unique, extra moist cupcake recipes and Adaniya is developing the business concept. Both Gand and Adaniya have national culinary reputations: Gand is a multiple James Beard award winner, including Outstanding Pastry Chef, and Adaniya, with his restaurant Trio, has been a catalyst behind the careers of such culinary stars as Rick Tramonto, Shawn McClain, Grant Achatz and Dale Levitski.

"We wanted to create a business that was upbeat and fun, and what could be more fun than cupcakes? Everyone loves cupcakes," says Rothman. "We all can recall childhood memories of eating delicious cupcakes. Who can't remember that exciting moment of anticipation when we pull back the paper and prepare to savor the first scrumptious bite?"
(more)

The MORE team thinks of cupcakes as stylish comfort food. "Cupcakes are small enough to be an indulgence that everyone can enjoy," remarks Rothman. "Right now, cupcakes are one of the hottest treats around in New York and L.A. Our goal is to put Chicago on the cupcake map with our unique and sophisticated approach."