Top Ten Reasons to Own Your Own Domain/URL

10. Owning your own domain/url increases your own personal sovereignty and opens up all sorts of possibilities that you didn't have when you didn't have a clean, marketable domain/url.

9. You're supporting a valuable, productive industry of entrepreneurs around the world.

8. Flexibility is crucial. You must be the one in charge of all contingency plans for your web business. If you're relying solely upon someone else's domain/url and they go belly up, you're screwed. At worst, with your own domain/url, you can change your forward.

7. There are just too many advertising revenue possibilities on and off line, to not own your own domain/url. And way too many business people need you.

6. You'll be much more certain of your affiliate link integrity. Are you affiliate marketers aware that there are people on the web, that when ordering products from your company, will strip your affiliate tracking data out of the url? Danged if I know why they do it. They're just evil I guess. Via your own domain/url you're certain to get the tracking cookie.

5. You can forward it, masked or not, to any domain/url your heart desires.

4. It's much easier to bring up in conversation, passively, with strangers.

3. It adds credibility when you do discuss your web business.

2. It's much easier to promote in print, and nowhere nearly as intimidating as http://www.yoursite.com/alphabetsoupingreek/?htregdlhuyteyougetthepicture? to web newbies. So you'll get more of the people who haven't 'heard it all before' yet.

1. .info sites are down to $1.99 per year (+ ICANN fees) from my good friends at the resources link.