How to Write a Great Bestselling Book Title: Tips from Timothy Ferriss

Two Brilliant Tips from Bestselling Author Timothy Ferriss On How To Write a Great Book Title
There are countless tips on how to wordsmith the perfect title but aside from your Mom, best friends and cats, how do you really know how to write a great book title that will sell volumes of your tome? Timothy Ferriss, author of the huge bestselling non-fiction book, The Four Hour Work Week shares his secrets with how he tested his non-fiction best seller to write a great book title that ultimately would sell tons of books. In interviews about his book, The Four Hour Work Week, Tim Ferriss has floated a couple of insights into how the great book title came about -- one is live observational market research, the other is Google adword testing.

How to Write a Greatselling Book Title by Testing in Bookstores
At a recent question and answer session with the folks at Google in London posted April 29, 2008 on You Tube called "Fireside Chat: Google and Tim Ferriss", Tim Ferriss talks about some serious fun he had in testing out his book title using a very unscientific method to check-out the reactions and popularity to the idea of The Four Hour Work Week. An audience member recounted how they had initially avoided purchasing Ferriss' book because the book cover seemed somewhat glib in making over-the-top performance claims. Ferriss acknowledges some people's reaction has been that the book cover appears superficial, kind of hyped-up as if it were promoting a 6 minute ab workout, but Ferriss goes on to defend how he chose to write a great book title with mass appeal.