The Mature Video Game Player: 40-50 Year Old Gamers

Video games are nothing new in our high technology today. With advancements in faster servers that display stunning graphics, allowing you to feel as if you are part of the game. You can even participate in multi-player games on-line, but you better bring along your A game there's lots of competition these days. We know our kid’s love it. We also know that the software companies are emphatic about it. But does technology know there is a new gamer in town? 

I don’t think they do. If they did, they would realize the impact it could have on their industry. Paying closer attention to this detail, they’d come to realize a large majority of gamers in their video world, are between the ages of forty to fifty years old. 

Since this is the age group with the money to buy these inexpensive games, ( new games can run in between thirty to fifty dollars for each), why not focus your marketing strategy toward them? I’m not saying give a senior citizen discount to the first fifty customers to buy the latest Madden 2007, which may not be a bad idea with poof of age required, but this could be a different marketing strategy.

Maybe padded controllers or larger directional buttons while they' re playing an exciting game of Splinter Cell or Scarface. Don't forget the complimentary wrist braces for their carpal tunnel, because a vigorous game of Virtual Fighter 4 requires tedious precise movements. Large subtitles may also come in handy for the average mid-life gamer. 

So while you are trying to come up with the most advanced X-box or Play-station console system, remember who it is that has to dish out the five hundred dollars or more to accommodate your software business. I know if I were a marketing consultant I wouldn’t shun this idea.