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The Benefits of Selling Handmade Jewelry in an Online Gallery

By Kristie Leong M.D., published May 20, 2008
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Do you market your handcrafted jewelry online? Many jewelry designers enter the world of online commerce by creating a website for their handcrafted jewelry. Complete with shopping cart and all the necessary ecoutrements, they prepare for an onslaught of orders. Unfortunately, the orders don't arrive, at least not as many as expected. Unfortunately, selling handmade jewelry online isn't as simple as "build it and they will come". It takes time and perseverance to drive traffic to a new website. If you're serious about selling your handmade jewelry online, is there a better way?

If you're to be successful selling handmade your handmade jewelry online, a web page is important, but it's not always enough. You need a means of driving traffic to your jewelry designs to show people what you have to offer. Although some jewelry designers have used Ebay to generate a regular list of customers they can refer to their website, selling on Ebay often necessitates accepting a less than satisfactory price for your designs due to the bargain mentality many Ebay shoppers exhibit. If you've worked long and hard on a jewelry design, you don't want to give it away. You need to attract the attention of motivated, knowledgeable buyers who understand the value of a handcrafted piece of jewelry.

A better option for selling handmade jewelry may be to display your designs in an online gallery. An online gallery can provide you with instant traffic for your jewelry designs without the necessity of keyword optimizing your site and waiting for it to be indexed by the search engines, if it ever happens. Online galleries draw a large universe of motivated shoppers who are visiting the gallery to buy jewelry and other crafts. They understand that handmade items cost more and are less likely to have a bargain mindset.

The Benefits of Selling Handmade Jewelry in an Online Gallery

Online galleries can be an effective way to bring in more jewelry buyers.

Credit: SXC

Copyright: SXC

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Great advice.

Posted on 05/31/2008 at 12:05:34 AM

 
Great info, lovely necklace!!!!

Posted on 05/25/2008 at 4:05:58 AM

 
Very Good Topic. 5 *'s again.

Posted on 05/21/2008 at 8:05:34 PM

 
Wonderful advice...Well done!!!!

Posted on 05/21/2008 at 11:05:52 AM

 
Great info as always!

Posted on 05/21/2008 at 10:05:13 AM

 
Excellent advice and lovely photo!

Posted on 05/21/2008 at 8:05:13 AM

 
Very good advice for selling more jewelry online. My girlfriend does that on Etsy.

Posted on 05/21/2008 at 6:05:16 AM

 
Great job on this - my daughter sells jewelry she makes online.

Posted on 05/20/2008 at 9:05:50 PM

 
Interesting article. You caught Charlie K's eye ;-)

Posted on 05/20/2008 at 8:05:59 PM

 
Wonderful job on this!!!!!!!!!!!!!!!

Posted on 05/20/2008 at 7:05:22 PM

 
This is a brilliant marketing plan!

Posted on 05/20/2008 at 7:05:15 PM

 
:)

Posted on 05/20/2008 at 5:05:12 PM

 
There are several places online to sell them.

Posted on 05/20/2008 at 4:05:54 PM

 
Nice necklace...good info!

Posted on 05/20/2008 at 4:05:47 PM

 
Good overview of the pro's, con's, and prep needed not just for online jewelry sales, but really almost any online selling (ad)venture, Kristie. To be really successful, of course, an online jewelry store will need tons of new copy to drive their Google numbers up... [lightbulb] (smile). Keep the Faith, Michael

Posted on 05/20/2008 at 4:05:18 PM

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