Music Marketing Tips: Free Publicity for Indie Artist Promotion
By Lori Voth (Revezbelle), published May 26, 2008
Published Content: 261 Total Views: 1,370,609 Favorited By: 77 CPs
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You are a famous musician in the making if only someone would just hurry up and discover your break through brilliance. You feel pretty confident that your popularity has a shot at extending beyond just a local appeal but you don't have any hot contacts anywhere beyond your hometown's live music venues. What does one undiscovered indie artist do to rise to stardom without spending a fortune or resorting to launching national tours using the schmooze factor? Well, it is simple, really, if you sit down and ponder it. You simply promote yourself to fame for free. Read on.
What many people in any business, but especially the entertainment and performing arts industry are not aware of is that advertising does not always cost hundreds, thousands, millions of dollars. Sure, some might argue that such funds give a person or organization advertising leverage or more options and room to work in when targeting their hopefully future fame but if you are willing to work at a more hands on, grassroots level, an equal amount of, if not more effective tactics can be utilized for very little or no cost to yourself. You just have to be willing to put your heart and soul into your own self promotion.
If you are one of those innovative individuals who likes feeling in control of his own image, reputation and personal branding efforts, this type of marketing and advertising using free publicity may work perfectly for your tastes. There are endless ways to obtain free publicity or advertising for yourself or your band, and surely as you begin your promotional campaign one idea or source will lead to another. Here are some easy ways though to at least get you started in generating awareness through free publicity:
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