What is LOHAS?

What is LOHAS
LOHAS is an acronym that stands for Lifestyles of Health and Sustainability, a market segment focused on health, fitness, the environment, personal development, sustainable living, and social responsibility.

LOHAS companies practice “responsible capitalism” by providing goods and services using environmentally friendly and economically sustainable business practices. LOHAS business owners and industry leaders from around the world meet each year at the LOHAS Conference to discuss industry trends, share ideas and learn how to run a successful LOHAS business.

Are You a LOHAS Consumer?
LOHAS consumers, sometimes referred to as Lohasians or Cultural Creatives, are interested in products covering a range of market sectors and sub-sectors, including: Green building supplies, socially responsible investing and “green stocks”, alternative healthcare, organic clothing and food, personal development media, yoga and other fitness products, eco-tourism and more. A good example of a "LOHAS company" is Gaiam, Inc. In-fact, the CEO of Gaiam actually coined the term LOHAS and started the non-profit LOHAS Journal.