Small Business Tip: Don't Throw Away Your Junk Mail

One Man's Junk is Another Man's Opportunity

By Suzette Hinton, published Nov 03, 2006
Published Content: 30  Total Views: 14,952  Favorited By: 2 CPs
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Have you ever come across a piece of mail that you almost threw away, but something made you open it up and read it? Then there it was - sandwiched between the blah blah blah and the bigger- than-life promises –- a piece of information that was the very answer you had been searching for. 

Skepticism has caused many to automatically label something as junk or useless without even reading it. Instead of seeing the potential, we assume that there's a hitch or it's just another get-rich-quick scheme. Such was my thinking when I received an invitation to attend a cash flow conference in my local area. I had been searching for ways to increase cash flow but had never expected to get an invitation. I must admit, I came so close to throwing it away. 

How many of us cancel out opportunities for personal growth or advancement because we fail to see the big picture?
One such opportunity is what I call "getting in the space.” Wealth building information sessions generate a great deal of energy. You’ve got a room full of people who are focused on one thing - making money. There is a hunger for something more, something different, something that has the potential to bring about the life they envision. It’s the chatter of everyone at breaks. People are sharing their hopes. Dreams and aspirations fill the atmosphere and create such a wealth-charged environment in which to network. 

As the speakers shared various aspects of business development, my cousin, whom I invited to the conference, doodled a strategy for her Avon business that was both inspired and inspirational. You could see that others were having similar experiences, especially during the brainstorming exercise. Attendees were put in think-tank groups of 3 and 4. It was electric! Postures became more erect, thinking became more acute, and eyes sparkled with illumination. 

Takeaways
  • Seize opportunities to network with other small business owners.
  • Knowledge is power; information sells
  • The ability to sell is critical to the success of any business.
Did You Know?
About half of all postal mail in the United States is currently first class and about half is junk mail.
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