Film Festivals Around the World

Often trailers shown at Landmark Theaters for upcoming movies contain information about  the appearance of a movie at a film festival.  Among the names which appear most often are the film festivals at Cannes, Sundance,  Toronto,  Berlin,  and  Venice.  Advertising campaigns for movies trumpet the showing of a movie at a festival, especially if it's won an award.Increasingly, film festivals have become avenues for more independent filmmakers to get their productions before larger audiences.  Even though the major studios no longer dominate U.S. moviemaking as they did during the heyday of Hollywood in the first half of the 20th century, they still  exercise substantial control over the showing of mainstream movie fare across the country.  What's more, they usually are the only entities able to finance, produce, and distribute special effects blockbusters, such as Spiderman.  As technological innovations have made it easier for unknown independent filmmakers to shoot a movie, an ever increasing number of people have done just that.  However, when it comes to getting their movies before audiences in theaters, they run into myriad problems.  That's where film festivals have been so helpful to them in recent years.One of the most successful festivals has been the Sundance festival in Utah each January.  Started by Robert Redford, it was a small enterprise early on.  However, once Soderbergh's sex, lies and videotape was shown at Sundance and then went on to find extraordinary commercial success in theaters, Sundance became a place where distributors, such a Miramax, came to find new talent.  Today, Sundance has become a prime center for wheeling and dealing to get new product into movie theaters, both at home and abroad.Unlike the formula-driven movies produced by Hollywood studios, independent filmmakers tend to be more personal, more eclectic in their subject matter and shooting style.  Consequently, their stories tend to be more character-driven, with few, if any, special effects.  As the Baby Boomer generation has aged, it has provided a ready market for independent  and foreign films.While Cannes, Sundance, Toronto, Berlin, and Venice dominate the movie festival scene, they are by no means the only game in town.  Film festivals are sprouting up regularly in other locations.  Consider, for example, Robert DeNiro's Tribeca Film Festival in New York.  Undertaken by DeNiro following the terrorist attack on the World Trade Center in New York in September 2001,  the festival served to bring visitors back to the city, contributing to its economic rebound.  Avid moviegoes love attending festivals.  Slates of movies to be shown include not only movies from homegrown talent, but also the work of moviemakers abroad.  Washington, D.C., for example, hosts an international film festival each year featuring movies from a large number of countries around the world.As astute businesspeople, representatives of distributors and the major movie theater chains attend  film festivals to see what's popular with audiences.   Whenever possible, they make deals with filmmakers to get the most popular and/or prize-winning  movies into theaters in the United States and in other countries.Thus, film festivals clearly benefit all participants--filmmakers, audiences, and distributors.