How to Get Involved in the Philanthropy 2.0 Revolution

It sounds like yet another buzzword fueled by marketing hype, but Philanthropy 2.0 is becoming a legitimate opportunity for organizations who want to take their social responsibility efforts to the next level.

From corporate giving programs to independent donors across the globe, social media platforms are helping organizations build effective fundraising programs and enjoy immediate results from their grassroots campaigns. Organizations can now track down volunteers, develop nationwide giving programs, and help others pursue their dreams - all with the power of Web 2.0 by their side.

How Philanthropy 2.0 Works
Fueled by the success of sites such as Kiva.org, an online financing marketplace that connects donors with aspiring entrepreneurs, thousands of community leaders, activists and nonprofit organizations are now tapping into the power of social media to launch their own successful projects

As Kiva.org points out, "MySpace has changed the way the entertainers relate to their fans, Craigslist has changed the way people find a job or a room-for-rent, Kiva has changed the way people give back."

Kiva is online lending 'marketplace' for people to donate funds to budding entrepreneurs, and keep track of the business owner's projects and progress over time. The Web 2.0 element for Kiva lies in how the recipients and donors interact on the Kiva.org platform. Kiva makes it easy for recipients of awards and loans to connect with other business owners, create an attractive profile, and network with others. This not only helps them promote and share their business, but also provides encouragement and inspiration to others looking for ways to build their dreams.