Launch of Search Engine Optimisation Consultancy in Norwich, UK

Mr Phelps, 32, from Norwich, Norfolk has launched a Search Engine Optimisation Consultancy based in his home town of Norwich and specialising in working with small to medium sized businesses.

Kes first discovered his thirst for SEO when he began work at mProvision in 2002, a mobile phone content aggregation and distribution company based in Lowestoft, Suffolk. MProvision’s founder and director, Fox Tucker’s background was in affiliate marketing and was an expert in online marketing and search engine optimisation. MProvision had no offline marketing strategy. The companies success was based on it’s listings in the organic search results of the major search engines, Google, Yahoo and MSN.

Originally employed as a web developer Kes soon found himself becoming involved with the SEO aspect of the business. He had no prior knowledge of search engine optimisation, only that it existed and that it was important to rank high. How important and the intricacies, however, eluded him.

Another element to the business was taking on resellers to resell the companies mobile content, using database template driven sites that Kes had built as part of his web development duties. He signed up to become a reseller himself and began his quest for knowledge on SEO. This was a positive relationship with the business as not only could he use his knowledge gained at work to optimise his ring tone sites, but he also brought what he learnt outside of work back into the workplace.

This arrangement of taking out and putting back in soon spiralled into a substantial understanding of on-page and off-page SEO techniques and strategies. Kes found himself in the SEO forums chasing stories on updates to the search engine algorithms and asking questions about this vast, ever changing subject.