How to Choose a Domain Name to Maximize Resale Value (Flipping)

Reselling domain names can be enjoyable, as well as very rewarding. However, choosing your domain name can be very difficult. If you ever plan on reselling your domain name for profit the following will help you choose the perfect name.

1. The TLD (.com .org .net etc)
The TLD is the extension that will come at the end of your domain name. .com is by far the most popular and will often make for better resell value and traffic. However, if your website is for an organization .org may be right for you. Simply said, choose your TLD wisely.

2. Word Parts
As a rule, try and keep the amount of words in the domain as low as possible. For example, highschoolfootballsports.com has four word parts, which is high. Keeping your new domain name to one or two word parts will considerably increase its resell value.

3. The Market
Ask yourself what kind of market would be interested in this domain name in the future? Try and place it into one of these categories:

Massive Market

Big Market

Medium Market

Small market

Tiny market

The bigger the market the domain name can be used for the higher resale value it will have. Our example of highschoolfootballsports.com limits the market to high school football, a medium to big sized market. A domain name such as ultimatecomputers.com would be considered a massive market and would probably sell for quite a sum of money.

4. The Portion of the Market it Applies to:

What portion of the market could the domain name apply to?

The whole market

A major portion of the market

A minor part of the market

Our example highschoolfootballsports.com applies to a major portion of the market. A minor portion may be idahohighschoolfootballsports.com . Once again, the larger amount it applies to in the market the higher the resale value.

5. Clarity

Try and choose a domain name that describes itself. If it does it's worth a lot more than one that doesn't. How does it describe its content?

Perfectly
Very Well
Well
Not Well
Not at all

Choosing a domain name that describes its content perfectly will be worth much more than one that doesn't.

6. Memorability