How to Increase Your Business with a Simple One-Page Letter

5 Simple Steps to Bringing in the Business

When I owned my editorial staffing agency and would put out a job opening for freelancers, I would get a ton of responses. If I asked for work samples, I would get slammed - even if the ad specifically stated to send, for example, "one writing sample on real estate investing."

To quickly get through the pile of resumes, the first thing I would do is weed out anyone who sent more than I had requested. The point of this little story - more is not always better. 

BUT, you may lament, "I want to show the client what I can do for them." You can do this very effectively via a simple one-page introductory letter.

SECTION I: About you. In this paragraph, you simply want to state your name and give a very brief background summary and niche specialty. Eg:

I am [insert your name and title, eg, business copywriter]. A freelance copywriter for xx number of years, I specialize in increasing the referral rates of [your niche] via newsletters, brochures, e-books, etc.

Whatever your written marketing needs, I can deliver measurable results. Samples of my writing/portfolio can be found at mywebsite.com (you do have a website, right?).

SECTION II: You know them. Illustrate to the client that you are familiar with his product, service, specialty, etc. and how you can improve it, supplement it, overhaul it, etc. for better results. Eg:

I noticed from your website (brochure, postcard, sales letter, etc.) that you have been in business for 5 years and service the xxx market. I can help you increase your sales by at least 15% over a year's time (maybe more). How?

Studies (cite a source) have shown that consistent contact is the number one way to get clients to call YOU - and not your competitor. According to xxx (here you would input a reliable marketing stat), in your industry, only X percent of mortgage brokers do this.

Imagine how many more clients you can add to your business by becoming the go-to expert in your sector? I can position you for this - bringing in referrals for years to come!

SECTION III: The wrap up. Here, repeat their number one benefit of using you, eg, to increase their bottom line. Eg: