An Interview with Jeff Echols of the Irvington, Indiana Green Initiative

Don't Mistake 'Green' and 'Sustainable

I read an article recently that explained it pretty well. The author took the approach of looking at products; what products are "green" and are they also "sustainable?" The example that I liked was the iPod. I love my iPod. Is it a green product? In theory, it reduces the number of CD's manufactured, packaged, boxed up, shipped, sold in big box stores, etc. I'd say yes, it is a green product. Is it a sustainable product? It is manufactured in a region that is famous for horrific environmental standards, under who knows what kind of labor practices, of materials that are so noxious that many cannot even be recycled. I'd say that the iPod is definitely not a sustainable product.

The second point that I think many people don't have a good handle on is related to the "green" and "sustainable" discussion. Although many "green products" are very new and many more are coming into the market place every day, "sustainable" architecture and building is not new at all.

In fact, sustainable building practices are the oldest, most natural forms of construction. It may seem counterintuitive but in a very real way, the "green movement" is more of a correction, to use a financial market term, or coming back to our senses than some great breakthrough.

But this line of thinking has some major implications. We have to understand that as we design and build our new green homes, offices, schools, churches, etc. that just by using bamboo flooring and tankless water heaters we are not necessarily producing projects which are sustainable.

Most good practitioners of "green" or "sustainable" design and building understand that there is a holistic approach that must be taken. You cannot address energy efficiency and create a completely "tight" building envelope without also addressing indoor air quality. If you do, you'll end up with a very "sick" building not to mention its occupants. In a similar vein, there are a number of builders in our market and others that are building homes that they are heavily marketing as being "green." These are, for the most part, well-built projects with many of the latest, most advanced "green" technologies and products available.

They are also monstrous, million-dollar estates. If these homes are truly "green" are they also sustainable? I would argue "no." Ideas such as those presented by Sarah Susanka in her "Not So Big House" series of writings are just as much a part of the equation as spray foam insulation.

The bottom line for me is that sustainability, by its very definition is a necessity. I am intensely interested in designing and building sustainably because the starting point for truly green and sustainable projects is good design and planning.

ABS) How did you become involved in the Irvington Development Project?