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Detroit the Dinosaur, Has One Last Chance

How Detroit and the Airlines, Can Win the Fuel Game

By K. Kemper, published Jul 14, 2008
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Detroit the Dinosaur, Has One Last Chance How Detroit and the Airlines, Can Win the Fuel Game By K. Kemper A Research paper
Entrepreneurs' University, Phoenix
College of Business

Detroit, the dinosaur, has one last chance
How Detroit can EASILY win the gas game or bail

History of the Problem

This paper merges three industries; fuel, transport devices and technology.

Man did not need fuel for anything but his body and lanterns plus boats, until the industrial revolution began in the late 1800's/early 1900's.
Concurrently, man began using his feet for initial transport, than added mules and horses, added wagons, and finally went to engines powering wheeled vehicles. We would up with cars, trucks, and everything in-between. To make things odder, in the east, companies created trains that could
run the length of the continent. Inevitably, man invented airplanes.

As our man evolved, or learned if you prefer, he went from lettering on walls, to smoke signals, to lettering on parchment, to books, to wireless radio and then added TV and other media and as of now, to computers and cell phones with their respective capabilities.

The Problem

As ethicist would remind us, that companies have more responsibility than just their stockholders. They are responsible to their employees and the communities where their employees and plant are located. When a company grows listless, slovenly, immoral, unethical and complacent, it harms everyone and creates a monstrous negative domino effect.

Detroit the Dinosaur, Has One Last Chance
Did You Know?
Virgin air has shown that parts of ethanol or other fuels can stretch the range of jet airplanes and cut their fuel costs.
Comments
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Having lived in this area forever, Detroit has known for ages that they have been falling behind. Hey, the Dino has long been gone and the same will happen with the Detroit automakers. In my view, the personal habits of the driver are far more important in cuttting costs than anything the small three can concoct.

Posted on 07/27/2008 at 11:07:32 AM

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