Nike MAXSIGHT Sports Contact Lenses

Expected to Score Big with Athletes

Options in vision correction have come a long way since the first soft lens contact became available for commercial distribution in the U.S. in 1971. It wasn't until 1980 when tinted contacts hit the market and we had to wait until 1996 for disposable lenses featuring ultra-violet absorbers. Now, introduced through a joint effort between Nike and Bausch & Lomb, the world's first sports lenses are expected to score big with athletes.

Nike MAXSIGHT soft contact lenses were designed to help athletes reduce glare, enhance contrast and reduce exposure to UVA and UVB radiation. The good news is you don't have to wear prescription contacts to take advantage of the new technology, since non-corrective lenses are also available.

Wearing rose-colored glasses isn't such a bad idea anymore. In fact, it's recommended. Two tints will be available all over the U.S. by the end of summer. The grey-green tint is designed for golfers, runners and those in training because the tint is most effective during activities that expose athletes to bright sunlight. You'll want to select this lens to increase object details and contour recognition.

The amber tint is especially made for soccer, tennis, baseball and football or rugby because the golden shade actually filters specific wavelengths to dramatically sharpen the ball. You'll also want to select this lens if you're expecting cloudy or variable light conditions.

The science involved can be tricky to understand, but you can go ahead and blame blue light the next time you flub up on the field. On the naked eye, blue light can cause blurring and reduce contrast. Nike MAXSIGHT lenses work by filtering light to reduce blurring by up to 50%.

You're probably wondering why your regular tinted lenses don't work the same way, and part of the reason is contacts worn to enhance or change the color of you eyes only cover the iris. Nike MAXSIGHT tints don't just cover the iris; the tint covers the entire lens. Additionally, cosmetic tints are purposely designed to not affect your vision.