Components of Successful for Website

Every business needs a website. It is an absolute MUST! Nowadays, it's like not being in the phone book. The Internet is a digitally-indexed database that is searchable. Whenever anyone wants to know more about anything, they look it up on the Internet, in their own time, 24/7, without the pressure of a sales person. With search engines, such as Google.com or Yahoo.com, the information they are looking for can be found in seconds.

If you aren't where people are looking, you CAN'T get the sale.

Even if you aren't planning on selling anything online, you still need to have an Internet presence, telling your story and being a 24/7 sales person for you. The Internet is information. So, even if you just have an informational website, people can find out more about you, your company, what you have to offer, and why they should choose you over your competition. A website gives you the opportunity to get all of that across to your potential customer.

Following, are proven components of a website and why you will need them in yours.

A Home Page is the window into your website and should be short, sweat, and to the point. Statistically, it has been proven that you get about 3 seconds, once a person arrives at your website, to get them interested enough to click for more information. If you can get them to click, then you have them! If you try to give them all of the information at once, then you will lose them.

Some websites try to give you their inventory on the home page, or write a story that scrolls forever. This is not good. A home page should not scroll. This is a big "No No". When people get to a home page and see paragraphs, trust me, they go on to the next website. It needs graphics that represent the services, happy pictures, happy customers, and a quick sales pitch. Remember, people are lazy and won't read large amounts of text, unless they have a need to. And included on the home page, needs to be quickly gotten across, why someone should use you over your competitor.