Cheridan Couture Jewelry, Inc., Featuring "The Backlace® By Cheri": The MUST-HAVE Jewelry Accessory!

Cheridan Couture Jewelry, Inc., features "The Backlace® by Cheri". We are proud to be the original manufacturer of jewelry with the primary focus on the back of each copyrighted piece. We are a woman owned and run, Pittsburgh-based, premier wholesale provider of high-quality, handmade jewelry and are proud to offer very unique jewelry concepts. With imaginative forecasting of fashion trends, the company is dedicated to creating unique and contemporary concepts in jewelry design and composition. This is just one reason why our jewelry has won such an overwhelming acceptance, especially in the bridal industry and with U.S. trend setters!

We all know about the importance of first appearances, on making a grand entrance. You walk into a room, you make your presence known, you captivate your audience. Your neck is graced with a choker; a slender silver or gold chain on which centered is a multi-colored cluster of semi-precious stones….breathtaking. But, as you turn to leave, a long & linear sliver of the same chain, dotted with additional tiny gemstones, runs seductively down the small of your back. No matter how you look at it, "The Backlace® by Cheri" is the hottest accessory in jewelry. Whether coming or going, "The Backlace® by Cheri" makes a strong statement of high fashion, sophistication, power and grace.

Our target customers include all stylish and fashion-conscious women and girls nationwide (and worldwide!). With our varied price ranges, customers of all financial backgrounds will be able to afford our jewelry. Our wide variety of bead colors and shapes will also appeal to many different tastes. The principal end users of jewelry are middle, middle-high and high-income women between the ages of 15 and 55 in urban zones. These women are fashion-driven and see jewelry as a means to emphasize and enhance their looks. Women under 21 are usually fashion-driven, but depending on the socioeconomic sector they belong to, price may be an issue. The release of "The BackDrop(TM) by Cheri" will eliminate this factor.