All About Website Linking

So you want to have a popular website that has a high search engine ranking and rating and get those high traffic results that come from being highly ranked for good keywords, but you don't know how to make that happen? Well, never fear, because I'm about to tell you a little bit about how to do that - and it's all about linking.

Linking? you ask. You betcha. It's about inbound links, outbound links, reciprocal links, and of course, keywords. We'll start with the keywords. You need to pick the best keywords for your site and then fill your site with quality content that uses those keywords. Once you have that set, you can then begin the process of submitting your website to search engine submission sites and search directories too.

Then the fun begins. Now it's time to start linking your site. You want as many links to your site as you can get. The more links to your site, the better. So let's look at some ways to get those links and what the different typing of site linking there is.

First, let's look at link popularity. Link popularity can be define as: ranking sites by the number of other indexed sites on a directory that link to your site. This can be inbound only or reciprocal links, but what matters is how many sites link to yours that are also indexed. This is usually determined first by the number of sites, and then by the number of times the site links to yours. Also, the more relevant the site is to your content, as determined by the keywords you initially indexed your site under, the higher value that link is given. For example, if you are a business in the medical field, a link from a place such as Myspace.com or another popular social site is not going to be given as much emphasis as a link from hospital's website or a site about medical articles or content.

Now, that being said, sheer numbers are good, so signing up at all the social networking sites and making a profile for your business or for you with a link back to your website will increase your link popularity ranking, but you also want others to add your link to their sites too.