Running Your Writing Career like a Business

If you're not running your writing career like a business you may be missing some key points to getting it off the ground. Writing IS your business and just like any other business model there are things you can do to make it work more efficiently and get customers coming to you.


Research shows that the fastest growing companies adapt to their market, retain customers and provide excellent customer service.


You may be asking yourself what this has to do with being a writer. Well, it has plenty to do with it if you want it to grow and have returning customers.


Writer's markets change and go through phases just like any other business and you need to stay on top of the changing markets by keeping up to date with SEO trends, the changes that search engines go through when upgrading how they index web content and things you can be penalized for.


Businesses that grow at a slower rate have been shown to focus more on branding and price competition instead of putting their emphasis on service.


Providing excellent customer service is a major factor that separates a growing business from a stagnant one. It's also one of the main reasons that customers return. In the writing business you want to establish a good client base and keep them satisfied so they return to you with future projects.


Below are a few tips and strategies you can apply to your writing business to help give you a competitive edge.


1. Consider and understand your client's needs and make sure you can deliver the content they require in a timely manner.


2. Put your clients first and do everything you can to make sure they're satisfied. If a potential client contacts you and you don't feel you're qualified for the project, simply explain this to the customer and refer them to someone who can deliver what they need. This is where networking with other professional writers will pay off.