Surviving Google's Aging Delay

Google has always been the search industry's innovator and that's just what Google's aging delay symbolizes, the evolution of search innovation… yet another significant step forward for Google.

Google's success as a search engine can undeniably be attributed to its ability to consistently return the most relevant search engine results. That's what kept the search giant on top of the pack and leading the multi-billion dollar search industry & that's what's going to keep them there!

Now that said, is it any wonder why Google incorporated the infamous aging delay into their ranking criterion? The simple truth is, Google's aging delay is a full frontal assault on artificial link inflation.

With the induction of multiple clever off-page reciprocal-linking strategies engineered to artificially inflate link popularity and PageRank, Googles aging delay wasn't only necessary and long overdue; it was the next logical step in the evolution of search.

The confusion and misunderstanding of the aging delay among site owners is nothing short of amazing. Many of my clients are confounded because their new sites are well positioned in Yahoo, MSN & the other large search engines while they're site is no where to be found in Google's search engine result's pages (SERPs)… except for perhaps on the most obscure search terms.

Current and unconfirmed speculation has been misplacing the blame on Google's "sandbox"effect. While this is a possibility I believe it's also highly improbable.

The sandbox holding period is typically anywhere between 90 to 120 days, the aging delay appears to be much longer. I've seen new sites delayed for up to 6-8 months.

The premise of the sandbox delay theory suggests that new sites are being penalized for gaining too many links too fast. To date I haven't seen a scrap of evidence to support that claim.