How to Find Your Theme and Six Reasons Why You Might Need One
Stay Tuned For The Nice Lady Jewelry Show-Think about television and why you've watched what you've watched over the years. You know the characters by name, Earl and Raymond and Lucy and Superman, Columbo and Meredith Grey. You tune in to the right channel at the right time, depending on your mood. When you're watching television, you check the TV Guide in search of the theme that suits your mood and that's what you turn to.
Think of your arts and craft booth as your very own television show and your jewelry as having the funny or abstract or whimsically fresh theme that brings the customer back time and again.
What is your theme?
If your pieces get compliments whenever the customer wears them, if people know your jewelry even if you're nowhere around, you can bet they will think of you the next time they happen to be at your arts and crafts event. But what do you do to get them to come looking for you at the next event? How do you encourage your customers to think about you when they want something different?
If you work with the theme they're looking for, a consistent set of ideas and concepts you have in mind when you sit down to create, people will remember you as the jewelry making friend who will have exactly what they need.
Who are you anyway?
Your body of work, the things you are compelled to create again and again, shouldn't come from a magazine, or a book or from someone else's head, they should come from you, whoever you are. So who are you?
Of course you know who you are, but have you ever thought about your creative self enough to commit it to paper? Enough to think about it every time you sit down to make jewelry or stand in a booth at an arts and crafts show to sell what you've made? Do you think of who you are every time someone asks, 'Who's the artist?' If you don't, you need your own theme. It's an idea that may sound a bit silly, gimmicky perhaps, but try it anyway.
Make a list your favorite things
- How To Choose A Theme
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