According to Blogcount.com there are over 100 million blogs in existence, and 30% of American readers actively read them. Without a doubt, this is a fast growing, powerful communication vehicle.
Writers around the globe are jumping on the bandwagon to use blogs as journals, as a way to showcase their work, as vehicles to reach readers, for promotional purposes, and a variety of other personal and professional reasons.
Whether blogs are effective or not for the purpose in which they are created is hard to measure at this time. Other than tracking the number of hits and gauging the activity on a particular blog, it’s not easy to determine if the blog itself leads to publication opportunities or book sales.
However, there are measures you can take when creating your blog posts to ensure you are getting maximum exposure from your blog along with keeping your reader base coming back for more.
The following suggestions will help you along the path to blogger success, which will, in turn, lend itself to endearing you to your readers, promote book sales, and reach a broader audience.
Post Daily. Consider even posting twice a day. You want to give your audience a reason to visit to each day, something to look forward to.
In addition, be sure to consistently post around the same time each day. Not only will this be useful for ingraining the habit, it will give your audience a time to look forward to without having to constantly click on your website to find a new post. If they know a topic is posted early in the morning, it will be reassuring to them to be able to click and find your latest blog at any time throughout their day.
Create Headline Topics. Think about your topic and its appeal factor prior to posting. It’s easy to blog about the ins and outs of your daily writing profession, your latest hero creation, or even the woes of parenthood. While these are good topics with wide appeal, if you want to truly entice your readers to look further, it’s important to give your topic some pop and sizzle with catchy titles and engaging topics.
Writers around the globe are jumping on the bandwagon to use blogs as journals, as a way to showcase their work, as vehicles to reach readers, for promotional purposes, and a variety of other personal and professional reasons.
Whether blogs are effective or not for the purpose in which they are created is hard to measure at this time. Other than tracking the number of hits and gauging the activity on a particular blog, it’s not easy to determine if the blog itself leads to publication opportunities or book sales.
However, there are measures you can take when creating your blog posts to ensure you are getting maximum exposure from your blog along with keeping your reader base coming back for more.
The following suggestions will help you along the path to blogger success, which will, in turn, lend itself to endearing you to your readers, promote book sales, and reach a broader audience.
Post Daily. Consider even posting twice a day. You want to give your audience a reason to visit to each day, something to look forward to.
In addition, be sure to consistently post around the same time each day. Not only will this be useful for ingraining the habit, it will give your audience a time to look forward to without having to constantly click on your website to find a new post. If they know a topic is posted early in the morning, it will be reassuring to them to be able to click and find your latest blog at any time throughout their day.
Create Headline Topics. Think about your topic and its appeal factor prior to posting. It’s easy to blog about the ins and outs of your daily writing profession, your latest hero creation, or even the woes of parenthood. While these are good topics with wide appeal, if you want to truly entice your readers to look further, it’s important to give your topic some pop and sizzle with catchy titles and engaging topics.
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