If you're reading this page you're probably a Baby Boomer (1946-1964 ). If not, say hello to the most exciting age group of all time. Yup, you guessed it "the Baby Boomers".
These days the big marketing dollars hover around the 18-25 group (think myspace), though as of late other industries are noticing the rapid, profitable and growing niche of the Baby Boomers.
From Technology to Fashion to Employment" boomers are getting noticed. Are you excited yet? You should be. Why should you be excitied? Because many industries are taking note of the huge marketing power of this 78 million strong and are offering specialized services and solutions to help boomers as they age.
1946 Boomers will turn 60 (2006), 1964 Booomers will turn 42 (2006). Concentration age group: 42-60 years of age.
Here are a few key areas of potential Boomer growth and how you can benefit:
Boomers are retiring and have time on their hands, so they are eagered to learn about new technology from the Internet to MP3 players. Their children are Internet users and their grandchildren are born into it. Boomers want to find out what all the fuss is about and they are going online in record numbers. Social Networking / Social Shopping Sites for Boomers should be a good opportunity.
Boomers are redefining and creating styles of their own. Ditching their SUV's and MiniVans infavor of Winnebagos, RV's and cars of their day--vintage cars like the Ford Mustang are hot items with Boomers, as they are reminiscent of their youth.
Retail Giants have restocked their shelves in efforts to attract the new wave Baby Boomers.
Other businesses especially retail have paid attention, one being the toy industry. Toys you say, yes toys. Why? because, where there are doting grandparents there are grandchildren waiting to be doting upon, and that means toys, toys, toys. Some of the toy companies themselves, go back at least three generations, which aids in Boomer's feeling comfortable shopping from these particluar stores.
These days the big marketing dollars hover around the 18-25 group (think myspace), though as of late other industries are noticing the rapid, profitable and growing niche of the Baby Boomers.
From Technology to Fashion to Employment" boomers are getting noticed. Are you excited yet? You should be. Why should you be excitied? Because many industries are taking note of the huge marketing power of this 78 million strong and are offering specialized services and solutions to help boomers as they age.
1946 Boomers will turn 60 (2006), 1964 Booomers will turn 42 (2006). Concentration age group: 42-60 years of age.
Here are a few key areas of potential Boomer growth and how you can benefit:
Boomers are retiring and have time on their hands, so they are eagered to learn about new technology from the Internet to MP3 players. Their children are Internet users and their grandchildren are born into it. Boomers want to find out what all the fuss is about and they are going online in record numbers. Social Networking / Social Shopping Sites for Boomers should be a good opportunity.
Boomers are redefining and creating styles of their own. Ditching their SUV's and MiniVans infavor of Winnebagos, RV's and cars of their day--vintage cars like the Ford Mustang are hot items with Boomers, as they are reminiscent of their youth.
Retail Giants have restocked their shelves in efforts to attract the new wave Baby Boomers.
Other businesses especially retail have paid attention, one being the toy industry. Toys you say, yes toys. Why? because, where there are doting grandparents there are grandchildren waiting to be doting upon, and that means toys, toys, toys. Some of the toy companies themselves, go back at least three generations, which aids in Boomer's feeling comfortable shopping from these particluar stores.
Type in Your Comments Below