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Some commercials were funny, memorable, tasteful, and clever. Others . . . well, not so much.

What do an ax wielding maniac, two gorillas and a dalmatian have in common? They are just a few of the cast members of some of the best Super Bowl commercials of 2007.

Super Bowl ads aren't what they used to be. Fortunately iflim.com lets us enjoy the best of them without reliving the bombs.

Shrieking squirrels, talking stains, giant courier pigeons, Roxbury Twin fever, a decapitated luxury vehicle and an almost-roadkilled Alice Cooper and Richard Simmons highlighted the Super Bowl ads of 2008.

Some watch the Super Bowl for the game, some for the commercials. More investors are now watching those commercials to see what companies to invest in.

Super Bowl Sunday is a huge industry. More important to some, though, are the commercials. They are debated more than the results of the game on the Monday after the game. Here are this year's highlights and stinkers, which cost a record $2.7 million per 30-second spot.

The Best of the 2007 Super Bowl Commercials!

There are three simple criteria to use in evaluating Super Bowl commercials: funniness, stickiness and grabbiness. Five terrific commercials won my praise, and maybe yours.

I would definitely avoid that company, if I could remember who it was. See, I can't even remember who it was.

The year's biggest day in advertising returns with some water cooler classics and a few mascots that need to be done for good. Which ads struck gold and which were $2.6 million wastes of 30 seconds.

Yes, I have a twisted sense of humor. Yes, I am hoping for more twisted ads like this one from last year during this year's Super Bowl.

With the current writers' strike hitting TV shows, advertisers more than ever banked on the Super Bowl commercials.

According to some surveys, about half of the viewers of Super Bowl XLI will watch to see the commercials,which run about $2.6 million for a thirty second ad. I watch for the game. How about you?

Happy dog stories are a welcomed change in pace for Super Bowl commercials. This unhappy dog becomes a Dalmaltian by accident and finds happiness.

The debate over whether hard liquor ads should be aired during the Super Bowl is missing the point entirely.

Dorito's held a contest asking people to submit commercial ideas to be shown during the Super Bowl. This denotes a shift in how products are marketed.

This was another disappointing year for Super Bowl commercials. While there were some very amusing spots, there wasn't much of anything that broke new ground. These commercials were better than the last few years, but not as good as the golden years.

A preview of some of the advertisers and ads that will appear on this year's Super Bowl.

Along with the best Super Bowl commercials, there are bound to be some real losers. At least a few commercials are sure to leave you wondering.

companies spend millions of dollars for a 30 second commercial during the Super Bowl. What goes into the making of this muti million dollar commercial?

The Super Bowl is not solely about the game. The game is a great catalyst to entertain guest or to spend the day with family and friends. It is also a great day for many business and companies for their advertising.

This year's game was a huge disappointment. However, the ads were jsut about as disappointing.

King crabs bowed down to the giant ice chest filled with Budweiser--and the viewers loved it.

To some, Dove's ad may have seemed out of place on Super Bowl Sunday. However, it's very appearance along side ads for beer, cars and fast food spoke to some very interesting trends in marketing and demographics.

While advertisers compete like mad for the attention of the Super Bowl audience, viewers win with the entertainment and humor of the year's best advertising efforts.

During the past 10 years these commercials have gotten creative, political, funny, sexual, and some get media attention. Here are 10 of the most memorable Super Bowl Commercials of the decade.

GoDaddy.com infused the grime and grit of Super Bowl XL with yet another sensual advertising spot, which did more to promote a controversial company image than explain much of the company's services. Was this a good strategy?

This Super Bowl commercial was surely the favorite of millions of viewers, and for good reason. It was incredibly creative and funny.

Whereas past Super Bowl commercials have placed a large emphasis on humor, Super Bowl XLI saw an increased attention to graphic design and popular health concerns.

While many football fans across the country turned on the Super Bowl, it turns out the game isn't the only reason most people watch. Many watched as much for the commercials as the game.

There were a host of "humanized animal" commercials during this year's Super Bowl. Apparently data exists that says America wants to see more talking animals.

There's a certain series of Super Bowl commercials I really enjoyed watching. Fortunately, God invented You Tube so I can still go back and see them.

The best commercials from Super Bowl XLII.

Many companies and corporations want an advertising spot on television for the Super Bowl 2008. The main question is who what companies will get a commercial spot?

The Super Bowl... not just a clash of modern Titans of brawn. At an average of $2.7 million for air time, it's also a clash of the Titans of advertising. Here are the top ten advertisements from Super Bowl XLII.

Advertisers shell out megabucks just to take up 30 seconds of Super Bowl airtime, so ads are usually top-notch, funny, and great office smalltalk for a few days.

Frankly, most of Super Bowl XLII's ads were not that memorable and contained the usual plethora of expensive car ads and many liquid refreshment ads. I hope that there are more ads like the Pixar commercial (and, of course, the Victoria's Secret one).

Another Super Bowl is over, along with the annual Super Bowl commercial derby. Which Super Bowl ads stood out this year, for good and for bad?

Here are some of my favorite commercials from the 2006 Super Bowl, available online at ifilm.com.

One of commercials that I found interesting was the NFL: Chad Johnson's Super bowl Party featuring Martha Stewart and Janet Reno.

According to a story by Lilly Fowler of The Religion News Service, the NFL claims that law prohibits Churches or other groups from showing the Super Bowl on a screen of over 55 inches.

Super Bowl commercials are supposed to enhance your Super Bowl experience, but not so this year. Attention networks: If the commercials continue to be mediocre, you will have spoiled an American tradition.

This year, the much-anticipated Super Bowl commercials were a yawn, though there were a few exceptions.

From Budweiser to eTrade, here are the favorite commercials from Super Bowl XLII.

For a commercial to be a success, it has to accomplish two goals: it has to entertain, and it has to make sure you remember the product. This is especially true with Super Bowl commercials.

Super Bowl commercials were in abundance this year, but only a few took their place as this year's MVPs (so to speak) of the Super Bowl commercial league. Here is a look at the top ten Super Bowl commercials of 2008.

I don't remember who played or who won, but I do remember a select few commercials that originally aired during the Super Bowl.

For those of us who care nothing for football and everything for mind-altering, yet humorous, commercialism.

While I didn't think the commercials were quite as good this year as they've been in the past ($2.7 million per ad apparently doesn't get you much these days), I did find a few quite amusing.

2008 Super Bowl Commercials

Due to jitters and the rain, the game was sloppy. Fumbles, stumbles,and other miscues. That was just the commercials. The highlight, unless you're a Colts fan, was Prince. Even that wasn't what it could have been with too many covers and not enough Prince originals.

What risks would you take to get a Bud Light? This commercial gives an answer, but not one that everyone would accept.

The Budweiser Fake Dalmatian ad is a beautiful produced sentimental favorite among this year's crop of Super Bowl XLI ads. It does a great job of promoting Budweiser's wholesome, American image.

A review of the reasoning behind Budweiser beer's Clydesdale ads and why they are effective.

The Seattle Seahawks outplayed the Pittsburgh Steelers in Super Bowl XL, but some helping hands and whistles helped the Steelers to win anyway, and to the victor goes the spoils.

February 4th SuperBowl XLI and CBS will have around 90 million views. That means big bucks to advertisers. Advertisers are listening to the people and they understand that viewers want to be interactive.

The Coors Light Press Conference Commercials are so beloved that many people have created parodies. Here are some of my favorite fake Coors Light commercials.

Learn about the history of the Super Bowl.

You can't beat the Super Bowl for a day of great entertainment whether it is the football plays, fireworks, or the great talent performing for the game. Here are some of the most memorable Super Bowl games and singing talent in Super Bowl history.

While fans gobbled up cheesy pizzas, deep-fried chicken wings and salty chips during Super Bowl XLI, the American Heart Association raised awareness about heart disease. Was it effective? Read the review for "You Gotta Have Heart."

Super Bowl Sunday is one of the biggest sports events of the year but parties don't have to cater to male tastes - women can host a Super Bowl Party that is for ladies only with unique ideas for the female football fan.

If you are one of the many Super Bowl Widows, you might like to know a bit more about the entertainment of the halftime shows at the Super Bowl. This article shares a brief history of the Super Bowl Halftime shows.

The Super Bowl is a huge sporting event that millions will watch from home. Invite some friends over and enjoy the game together. Make the evening great with these simple tips.

Crash the Super Bowl? Okay, literally...

A few questions that you do not want ask during the Super Bowl Game! Enjoy!

From the Super Bowl coin toss to the beaches of Southern California, Las Vegas oddsmakers look to me for my knowledge of the Patriots versus Giants. Sorry to disappoint you guys.

Super Bowl weekend is all about football, but many movies are still released that weekend. What movie has had the best opening on Super Bowl weekend?

Starting out as the AFL-NFL Championship game and growing into the Super Bowl we know as the leagues merged to form the National Football League, otherwise known as the NFL. The Super Bowl has been played 41 times in 15 different cities.

If the crop of 2007 Super Bowl ads were the best the world of advertising had to give, then there must be a shortage of creative juices on Madison Avenue.

This is a review submitted as part of the contest to become a 2007 Super Bowl commercial reviewer.

This widely publicized Super Bowl 2007 commercial allows K-Fed to live out his superstar fantasy before plunging him back to a burger joint

Robert Goulet steals the show in this original Emerald Nuts Super Bowl commercial

Even for people who do not care much about sports, the Super Bowl is particularly hard to ignore.

The message is simple: smart people choose Sierra Mist Free, while nutty ones with strange tastes have poor judgment and don't drink it.

The evening of the Super Bowl is a great time to go out if you don't like fighting crowds or standing in lines.

Here is a view of Super Bowl from a cultural perspective. It is much more than a championship football game. It is a national, groupt therapy session that brings people together.

the key matchups in the Super Bowl and who will win

Super Bowl commercials are always some of the best commercials of the year because so many people watch the Super Bowl. This makes the ad spaces expensive, which means companies work the hardest on these commercials.

In a world where good looks seems to matter the most, Dove's Super Bowl commercial for real beauty could be a beacon of light in a long, dark tunnel.

Tonight after the Super Bowl, Hulu.com will be showing all of the Super Bowl commercials on their website.

Super Bowl XLI will feature an African American head coach for the first time in the history of the NFL. Check that. It will feature two of them. A sign of things to come, or merely proof that it's impossible to keep a man down when he is so good at what he does?

People are too easily offended by Super Bowl ads

Whereas many commercials in Super Bowl pasts have relied on humor to send their messages, Coca-Cola has done something different.

This year gave us dancing lizards, a "Godfather" ripoff, a Justin Timberlake ad that sucked and a screaming squirrel.

This commercial is a finalist selection for the Dorito's Crash the Super Bowl contest

Did you know that Super Bowl Sunday is the No. 1 at-home party event of the year? Facts like this are given here and questions answered, like "How much guacamole does America eat on the big day?" And "How many call in sick to work the next day?"

The Super Bowl is something almost everyone knows about, and millions around the world watch each year. It can be a good time for a party with friends. But what about the non-fans?

Meet Doritos' sassy "Check Out Girl." She comes to us from the Doritos "Crash the Super Bowl" contest. Was this Super Bowl commercial a winner? Read to find out.

The Super Bowl is a great excuse to bring old and new friends together for beer football and fun.

It's that time of year again, time to watch the Super Bowl. This year could be like many over the past decade, in which the best part of the Super Bowl isn't the game itself, but the commercials instead.

The promoters say hundreds of millions of dollars flow into the host city. What counts is how much stays in local pockets.

Thank you Sierra Mist, finally, a funny commercial where no one gets hurt. Jim Gaffigan and Michael Ian Black return for this simple, but funny ad.

To me, an ad has to do two things: First, it has to grab my attention and be good enough for me to remember it for more than the 30 seconds it is showing. And secondly, I have to not be so distracted by the ad itself that I can't remember the product they are pushing.

Some random thoughts about Super Bowl XLI, including why Peyton wasn't the MVP, praise for Tony Dungy, and my pick for best commercial.

The following is a list of the most memorable commercials from this year. According to Forbes magazine, this year's price for a 30-second spot was $2.7 million dollars, slightly higher than last year's number of $2.6 million dollars.