PEPSICO
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A summary of PepsiCo's successful Smart Spot marketing program, and what qualifies food for a Smart Spot stamp.
By C. Jeanne Heida | Published 5/22/2007 | Read more »
Are you paying for something you can already get from home?
By Lovin Da Write Life | Published 8/10/2007 | Read more »
SunChips, a brand of Frito-Lay North America, a division of PepsiCo, is the official launch sponsor of a special "Green Living" microsite within the environmentally focused new channel on Associated Content.
By Laura | Published 4/22/2009 | Read more »
The PepsiCo SoBe lizards are back, and larger than ever in the 3-D encore of a lifetime.
By Shanika | Published 2/1/2009 | Read more »
PepsiCo began introducing its new logos in October 2008. Now Pepsi has also tinkered with the Mountain Dew logo and the PepsiCo-owned Tropicana carton designs. WHY? Are these changes worth the $1.2 billion price tag?
By Maria Roth | Published 2/16/2009 | Read more »
According to a press release from PepsiCo today, former advertising executive at the company Alan Maxwell Pottasch died in his sleep July 27.
By B. Copeland | Published 7/31/2007 | Read more »
Pepsi was founded in 1898, but after merging with Frito Lay in 1965 it became known as PepsiCo. Though most people associate Pepsi with cola, the company has a very diverse product line including Frito-Lay, Gatorade, Tropicana, and Quaker Foods...
By Bethany Begnaud | Published 2/16/2007 | Read more »
Conspiracy to sell Coca-Cola trade secrets to Pepsico does not put a smile on anyone's face.
By Alisha Christian | Published 2/4/2007 | Read more »
Right now, Michael Phelps' name is gold. Apparently, it comes with the territory. With Phelps world record-shattering performance in Beijing, industry analysts are now saying that his sponsorships may soar to at least ten times the present amount (nearly $5 million).
By saul relative | Published 8/19/2008 | Read more »
You knew potato chips and French fries could make you fat, but did you know they could cause ovarian cancer? At issue is acrylamide, a substance that is a byproduct of the frying process when starchy potatoes are exposed to temperatures of 248F and above.
By Sylvia Cochran | Published 8/2/2008 | Read more »
A debate between two organizations for those with hearing loss. Pepsi's deaf super bowl commercial created controversy, generating positive and negative responses from the Alexander Graham Bell Association for the Deaf and the National Association of the Deaf.
By Trina Council | Published 4/1/2008 | Read more »
An introduction to the Quaker Oats history and the benefits of eating oatmeal for heart health.
By Vicki L. Sullivan | Published 5/30/2008 | Read more »
Why GM's request for funds may makes things difficult for the Treasury. New home sales data. Investment bankers are back to the same old greedy tricks after taking taxpayer's money
By scribbler | Published 10/28/2008 | Read more »
There are even another new series of food labels on the horizon- 'Smart Choices'. What are these labels? What do they mean? How can they help you and your family? Do we really need another set of food labels?
By AJW | Published 1/8/2009 | Read more »
On March 4, 2008 Quaker Aunt Jemima Pancake Mix was recalled due to potential salmonella poisoning. Nobody's sick. Samonella isn't found in cooked pancakes. A scam?
By Matt A. Maxx | Published 3/5/2008 | Read more »
Today's financial news: How much the big banks are getting from the taxpayer's pie? Any signs of a recovery? Which companies are showing some good results even in these dark days?
By scribbler | Published 10/14/2008 | Read more »
The all-natural sweetener is derived from a plant native to South America and contains no calories, no carbohydrates and has no glycemic index.
By RedPlum | Published 11/3/2008 | Read more »
Information about energy drinks and the most popular brands.
By Daniel de Bourbon-Deux Siciles | Published 9/24/2008 | Read more »
Aquafina's new skin care line delivers on its promise to quench skin's thirst by hydrating skin.
By Samantha Beck | Published 1/16/2008 | Read more »
Buy these eight stocks outside your retirement accounts. They are grouped in three sets of increasing risk. I have no idea where they last closed but I'll check on Monday.
By Ada Liel | Published 11/18/2007 | Read more »
An international coalition of consumers groups is advocating a ban on soda marketing to children, an end to soft-drink sales in schools and a soda tax to support nutrition and exercise programs.
By Shirley Gregory | Published 10/31/2007 | Read more »
The EPA has made its 2007 Green Power Partner Awards and Whole Foods Market is a recipient for achieving 100 % wind power electricity usage and other major commitments to renewable green energy.
By Codie Leonsch Hartwig | Published 10/25/2007 | Read more »
The EPA is awarding 17 organizations, that include major corporations and cities, with Green Power Leadership Awards. The Awards recognize that the groups purchase significant amounts of renewable energy and increase awareness of green power.
By alex cruden | Published 10/23/2007 | Read more »
Companies need to understand their culture and understand what this diversity means to the organization.
By DeadHeadDave | Published 12/17/2007 | Read more »
What makes the Ronaldinho a star? Ronaldinho is a star because of the success of his soccer teams, his individual awards, and his youth and future potential.
By Mike Spain | Published 1/3/2008 | Read more »
Super Bowl commercials were in abundance this year, but only a few took their place as this year's MVPs (so to speak) of the Super Bowl commercial league. Here is a look at the top ten Super Bowl commercials of 2008.
By Khara House | Published 2/4/2008 | Read more »
While many football fans across the country turned on the Super Bowl, it turns out the game isn't the only reason most people watch. Many watched as much for the commercials as the game.
By Newshound | Published 2/5/2008 | Read more »
With all of the money swirling around in their midst, it's a wonder that college athletes can even remember what they're supposed to be doing come game time. But at least they won't have to worry about figuring out how to spend all the money they're unfairly missing out on.
By Brian Willett | Published 1/22/2008 | Read more »
The list that follows describes my best predictions for 2009. They are based on the honest observation of reality combined with the intelligence to see patterns in the chaos.
By Mike Adams, editor, NaturalNews.com | Published 12/16/2008 | Read more »
The breakout commercial of this years Superbowl was Pepsi's Silent Commercial. The commercial is a take off of a popular joke in the deaf community.
By Wendy King | Published 2/7/2008 | Read more »
This is how you can stay ahead of your competition.
By Mysteries | Published 2/3/2009 | Read more »
The American Family Association urges Americans to boycott Pepsi for supporting "the homosexual agenda."
By Ralph Gallagher | Published 3/31/2009 | Read more »
The first official "Earth Day" was celebrated April 22, 1970.If you have wanted to follow a "greener" way of life, use this day as your jump off spot. Here is a list of ideas.
By Jan Peterson | Published 4/15/2009 | Read more »
Why is credit liquidity so important for businesses to survive? In personal finance if you need credit to survive you're considered irresponsible, but for businesses it seems to be OK. Why is that?
By Keith Nolen | Published 4/1/2009 | Read more »
Pepsi has put over one million dollars to support homosexuality and the airing of homosexually themed TV commercials and obscene television episodes. Stop supporting Pepsi now!
By Timothy Payne | Published 3/31/2009 | Read more »
A Product Review Of Diet Mountain Dew: Diet Dew. This diet citrus soda has zero calories!
By Bridgitte Williams | Published 3/25/2009 | Read more »
A college term paper from an experimental psychology course. A short study was conducted to determine whether or not participants could tell the difference between Coke or Pepsi in a blind taste test.
By Amy B. | Published 3/20/2009 | Read more »
Building a strong brand name primarily requires determining what the firm wants to promise to consumers. This involves formulating the product or service positioning and developing the advertising in order to communicate the promise to consumers.
By Christina Pomoni | Published 3/15/2009 | Read more »
Ever wondered how soft drinks became so popular? This article provides a nice history of our love affair with carbonated beverages.
By Hally Z. | Published 9/13/2007 | Read more »
Web marketers must demand innovation in the ad delivery mechanism not just the targeting. Several companies have launched alternatives to display advertising that deliver superior user engagement, including Predictify, AdNectar, and Yahoo Answers.
By Parker Barrile and Augustine Fou | Published 1/30/2009 | Read more »
It is something we consume everyday and almost at every meal. Find out the potential dangers and what happens to your body when you consume it.
By Neftali Vilchis | Published 1/29/2009 | Read more »
Are you looking for a great employer? Here are some of the lists compiled in 2008 to help you out.
By Deborah S. Hildebrand | Published 1/22/2009 | Read more »
A quick review of three of the most memorable commercials from Super Bowl XLIII
By Paula Hopkins | Published 2/2/2009 | Read more »
Why did NBC make it so impossible to find the 3D glasses for their Super Bowl and Chuck broadcast? The author tells of his own failed attempt to track down a pair of glasses in New York City and suggests that maybe they never existed in the first place.
By Robotstore | Published 2/12/2009 | Read more »
The best of the 2009 SxSW Interactive Parties and Lounges include Dorkbot which bills itself as a "science fair with free beer," but that's just one of 57 official parties and lounges being offered.
By Brad Sylvester | Published 3/6/2009 | Read more »
Limited edition items such as Pepsi Ice Cucumber usually don't come to the USA, but my question is: Do they really need to be here in the first place?
By Bionic Taffy | Published 3/10/2009 | Read more »
Corporate social responsibility can have an affect, either positive or negative, on shareholder value. Organizations need to provide training and put guidelines into place regarding social responsibility in an effort to maximize shareholder value.
By Nicolas Glann | Published 2/24/2009 | Read more »
Brand loyalty is highly important in contemporary business environment. Integrating the elements of customer satisfaction and commitment, brand loyalty echoes favorable consumer attitudes typically expressed with repeated purchases.
By Christina Pomoni | Published 2/23/2009 | Read more »
SOBE is a refreshing energy drink with the added mixtures of many herbs. But be careful which one of the SOBE you grab.
By Grace Anne Harmony | Published 8/14/2007 | Read more »
Businesses and organizations earn Energy Star Awards for their efforts in reducing greenhouse emissions through energy efficiency. Who are the Energy Star Award Stars this year?
By Renee Morway | Published 3/23/2007 | Read more »
Whether you like KFC or not, the story of Colonel Harland Sanders is truly amazing. This story is inspirational because it's an example of how perseverance, dedication, and ambition along with hard work can create success; regardless of your age.
By Deepak | Published 2/13/2007 | Read more »
All the risks involved in the stock market can't be predicted, but even so, the stock market represents a strong investment because, over time, the market has seen a general rise.
By Gary Picariello | Published 2/7/2007 | Read more »
Acrylamide is a dangerous chemical present in foods such as French fries, potato chips, breakfast cereals, cookies and crackers. Problem is, it's difficult to determine exactly how much of this chemical is present in any given food.
By Gary Picariello | Published 1/31/2007 | Read more »
A middle schooler in Colorado recently found a dead mouse in his bag of Frito-Lays.
By Lisa Colafrancesco | Published 4/9/2007 | Read more »
School food in the U.S. is finally starting to get healthier.
By Griff | Published 4/13/2007 | Read more »
KFC's long-time mascot, Colonel Sanders is quite well known for his white suit and as the face of KFC for so many years. Learn more about this man and the history of KFC.
By Michelle L Devon (Michy) | Published 5/7/2007 | Read more »
A look at the history of faith-based food companies.
By reasonfaith | Published 5/1/2007 | Read more »
Is there a conflict of interest between using Shrek as a spokesperson to promote regular exercise for children, and the marketing agreement between Dreamworks and McDonalds, among others?
By Lynn Glessner | Published 5/2/2007 | Read more »
Quaker Oats claims that its oatmeal is almost miraculous. The Center for Science in the Public Interest threatened to sue the cereal giant unless it stops the unrealistic claims.
By Maria Giorgio | Published 4/22/2007 | Read more »
In July of 2006, three Coca-Cola employees were arrested and charged with stealing confidential company information and attempting to sell it to Pepsi. Today their trial begins...
By Ayanna G. | Published 1/16/2007 | Read more »
Consumers have an interest in the behavior of U.S. companies operating in Mexico and how these companies conduct their multinational operations. Consumers have the ability, through the use of purchase power and other means, to ensure that these companies behave ethically.
By Melissa Bushman | Published 1/15/2007 | Read more »
Pepsi One is a relatively new drink made by the Pepsi Corporation and it is darn good.
By M. Markus | Published 6/29/2006 | Read more »
After failing to unseat Mountain Dew with either Mello Yello or Surge, Coca-Cola is trying again with Vault, its newest citrus soda. The drink plays heavily on its energy drink-like kick, provided by a heavy dose of caffeine and sugar.
By Chris Post | Published 4/11/2006 | Read more »
Where are America's schools failing? An in-depth analysis leading to the concrete possibility that the prominence of Teaching Unions is partly to blame.
By Daniel Aronoff | Published 3/15/2006 | Read more »
A brief analysis of this HBS case study.
By Erik M | Published 12/16/2005 | Read more »
This article compares the differences between Powerade Option and Gatorade Propel water drinks, including taste, ingredients, flavors, packaging and advertising. Both claim to replenish the body with needed minerals and vitamins.
By Yona Williams | Published 8/29/2006 | Read more »
Fox News celebrates its first decade this week. So why is a top ten cable channel's president ashamed of it?
By Max Power | Published 10/3/2006 | Read more »
If you're considering investing money in stocks or mutual funds in 2007, domestic, international and growth stocks are worth looking into.
By Denise Clark | Published 1/6/2007 | Read more »
this is a mock bussiness plan to build brand loyalty
By Firstbornpsycho | Published 12/11/2006 | Read more »
Perhaps Mr. Clinton's focus on his self-lauded vending machine deals will help illuminate the sad fiscal shape school districts are in across the country when forced to hinge their school budgets on the sales of soda and candy bars.
By Diane M. Grassi | Published 11/3/2006 | Read more »
The problem was how to get fresh orange juice from the orange grooves to New York. He solved this by buying a small orange juice company in Florida.
By Sandra Bacon | Published 10/21/2006 | Read more »
Aspartame, Equal, NutraSweet, Diet Pepsi, Toxic
By Johnnie Paradise | Published 5/7/2007 | Read more »
The people on this list have power and visions that help to shape the world. The list of Builders and Titans include leaders of industry that shape the world though business, finance and innovations.
By Christine Bude | Published 5/8/2007 | Read more »
Of all the drinks on the market now, why hasn't anyone mass-marketed the Suicide?
By James Tigerlobo White | Published 8/8/2007 | Read more »
I took the Pepsi Challenge back in the late seventies, the staunch Pepsi drinker that I was, and...picked Coke!
By James Tigerlobo White | Published 8/2/2007 | Read more »
PepsiCo's Aquafina brand recently announced a label change, informing consumers the bottled water is derived from municipal water sources.
By mike white | Published 7/30/2007 | Read more »
More and more Americans are relying on energy drinks to perform throughout the day. But do you know the actual amount of caffeine you are drinking? Look below to find your favorite item on this list and see if the number surprises you.
By Janelle Wade | Published 7/27/2007 | Read more »
One of the most popular items found at many tables during Thanksgiving dinner is Ocean Spray cranberry sauce. But, Ocean Spray is also quite popular for their delicious juices. If you enjoy the tart taste of a cranberry or a grapefruit, you will also enjoy these fun facts.
By Amy Brantley | Published 8/9/2007 | Read more »
Pizza Hut makes America's favorite brand name pizza. Each day people across the world enjoy this delicious Italian treat. If you love Pizza Hut, you'll also love these fun facts.
By Amy Brantley | Published 8/9/2007 | Read more »
Each year Americans flock to Taco Bell restaurants and spend over $6.2 billion. If you're one of those people, you will love these fun facts.
By Amy Brantley | Published 8/24/2007 | Read more »
How was it that Harland Sanders could take a simple piece of chicken and turn it, and himself, into a worldwide success? Here are just a few facts about the man and his fried chicken.
By Amy Brantley | Published 8/24/2007 | Read more »
A history of culture jammers and other media hoaxers
By Elliot Feldman | Published 8/22/2007 | Read more »
In a recent study conducted by Dr. Tom Robinson, preschoolers declared that anything made my McDonald's tastes better!
By Cara Lauren | Published 8/19/2007 | Read more »
It appears that Budweiser will not sponsor Dale Earnhardt, Jr. next season and are trying to find another driver to sponsor.
By Wordsleuth | Published 7/11/2007 | Read more »
This coming years Presidential race is proving to be a very exciting one mixed with plenty of mudslinging, debates, and different views. This is about one candidate although there are many others.
By Tiffiny Harrison | Published 7/16/2007 | Read more »
Pizza Hut is a large restaurant chain, that has many corporate and franchisee locations throughout the world.
By Dickie Dingleheimer | Published 5/21/2007 | Read more »
A product comparison between Coca-Cola Classic and Pepsi.
By John Gugie | Published 5/18/2007 | Read more »
A comparison of Aquafina Alive and Propel Fitness Water
By Emily Boyle | Published 5/9/2007 | Read more »
For over 115 years these two companies have claimed to have the better cola. They continue to spend millions in advertising trying to convince the public that their product is superior.
By Horace Dotson | Published 5/9/2007 | Read more »
Flavored waters have hit a boom in America, where people balance fast food consumption with wanting instant health.
By Meg Meyer | Published 5/22/2007 | Read more »
The beverage giant Coca Cola Co. has bought Vitaminwater for $4.1 billion from it's mother company.
By Andrew Berry | Published 5/26/2007 | Read more »
Although women were not rightfully able to vote for federal government until 1920, the movement to give equal rights to women started long before with Susan B. Anthony and Elizabeth Cady Stanton.
By Michael Grisso | Published 6/28/2007 | Read more »
Video: Pepsico
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