HISPANIC ADVERTISING
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The bilingual media group and advertising company, Advertais, LLC (www.advertais.com)provides an insight into the complex world of Hispanic Marketing by stating that it isn't always about marketing in Spanish!
By LatinoMedia | Published 3/21/2007 | Read more »
While there are many examples of companies that create entire advertising campaigns for the Hispanic market, an even greater number directly translate print ads into Spanish, but do not re-photograph models or create Hispanic-friendly backgrounds.
By Elis Smith | Published 1/3/2006 | Read more »
With using Door Hanger Marketing, small businesses can get the same results or better than direct mail at a much lower cost.With door to door advertising, the customer does not open anything to see the message from the small business.
By Jerry Robertson | Published 7/13/2007 | Read more »
This paper examines the portrayal of a biased body image in advertising.
By Kate Phillips | Published 5/8/2007 | Read more »
A list of some of the forgotten advertising icon's of the late 20'th Century.
By Glen Peters | Published 11/24/2008 | Read more »
a look at the growth of opportunities to market to the increrasing numbers of Hispanic customers
By Werner Haas | Published 4/9/2007 | Read more »
The Hispanic American market is comprised of 39.9 million people, which makes it the largest minority market- with 13.7% of the US population. By 2050 there will be more than 102.6 billion Hispanic-Americans in the United States (www.infoplease.com)
By Cheri Esperon | Published 11/14/2005 | Read more »
Here is an explanation of what the effects and portrayals of African American teenagers are in advertisements.
By William Jordan | Published 12/12/2008 | Read more »
Coverage from ad:tech Miami and the Adrants blog team, including Jolie O'Dell. This article written by Jolie O'Dell as original content for http://adtechblog.com. Used with permission from Steve Hall, blog moderator.
By Jolie O'Dell | Published 9/7/2008 | Read more »
"Memoir." This is Part 1 of many. We see how advertising agency life is not all it's cracked up to be. This specific piece talks about the unpaid interns.
By Anony mouse | Published 8/31/2007 | Read more »
Coverage from ad:tech Miami and the Adrants blog team, including Jolie O'Dell. This article written by Jolie O'Dell as original content for http://adtechblog.com. Used with permission from Steve Hall, blog moderator.
By Jolie O'Dell | Published 9/7/2008 | Read more »
Interactive Editorial: I want to hear your cab driver stories! This specific piece is about a friend who got charged for a Hate Crime, for supposedly assaulting a Haitian cab driver.
By Anony mouse | Published 8/31/2007 | Read more »
"Memoir": Part 5 of many. Agency life can be both great and horrible, but Rochelle, a young cocky, stupid Account Executive, definitely helped tip the scales closer to the "horrible" spectrum. This is about a specific Hispanic Advertising agency, and this is our story.
By Anony mouse | Published 9/23/2007 | Read more »
This study of 1,130 commercials - from 48 hours of programming across eight different channels - has revealed that the white male domination of TV commercials is over; some inequities still exist, and may even be leaning the other way.
By Aaron Burkhart | Published 12/1/2008 | Read more »
Accommodation theory describes the appreciation of bilingual speakers when they feel that they have been marketed to specifically.
By Danny Hauger | Published 5/28/2009 | Read more »
"Memoir": Part 4 of many. Advertising is known for it's low wages..but Charlie takes it to another level.
By Anony mouse | Published 9/17/2007 | Read more »
This paper focuses on an in depth evaluation of advertising campaigns found in print media.
By Eric Loveday | Published 2/14/2007 | Read more »
If you love Mexican Food, check out these local favorites of mine.
By Lucinda Watrous | Published 2/21/2008 | Read more »
A look at the American Heart Association's updated guidelines on the approach and management of cardiovascular disease in women.
By free2cr8 | Published 2/8/2008 | Read more »
Bill Clinton's increasingly bitter attacks on Senator Barack Obama are engendering a backlash among Democratic Party stalwarts. However, Bill Clinton's tactics might be part of a calculated effort to win white male voters for Hillary Clinton.
By JON C. HOPWOOD | Published 1/28/2008 | Read more »
Local business news and discussions is interesting, but it's It's still news so can still be boring
By Suzanne | Published 2/19/2008 | Read more »
Her answer to the question about her fav titles just tickles me.
By Donald Pennington | Published 3/5/2008 | Read more »
It has dawned upon me that there are many hilarious things in the world around us, most of which may or may not be noticeable at first sight or may have slipped our minds from time to time, but all-in-all there is some downright funny stuff that must be brought to light...
By Ryan Tuckey | Published 6/22/2008 | Read more »
The mainstream media wants to make mountains out of molehills. Why? Because it sells. But remember, this is just one man's opinion.
By Charles B Reynolds | Published 6/6/2008 | Read more »
Article shows how television churns up new unpaid pundits every day and pays well-known pundits.
By Moeursalen | Published 3/13/2008 | Read more »
Grand Rapids, Michigan was the first city to add fluoride chemicals into community water supplies in 1945. The statistics provided by this experiment failed to prove fluoridation reduces tooth decay.
By New York State Coalition Opposed to Fluoridation, | Published 1/25/2008 | Read more »
I wrote this paper for a Linguistics class back in 2002. Since joining AC, I've started to revisit some things I've written in the past and found some to be worth a look here.
By John Myers | Published 1/20/2008 | Read more »
"Memoir": Part 8. In this installment of "Agency Life Can Suck Sometimes,' Annita Richard asks herself the Moral, Ethical, and Legal questions many of her fellow employees must have asked themselves on a daily basis.
By Anony mouse | Published 11/5/2007 | Read more »
A weight-loss survey analysis released Monday suggests that Hispanics and African Americans are more likely than whites to use unproven dietary weight loss supplements.
By Danielle | Published 10/24/2007 | Read more »
This is a case study for the DPSU product line of Squirt Soda.
By Alexander Preston | Published 10/22/2007 | Read more »
Work at home and make $5,000 a week!" "Lose 50 pounds by next month!" We come across such claims every day, and as a new Federal Trade Commission survey reveals, some 30.2 million American adults have fallen prey to such frauds.
By Joshua McMorrow-Hernandez | Published 11/7/2007 | Read more »
The primary goal of all businesses is to earn a profit.
By Special Notice | Published 11/16/2007 | Read more »
Discussing obesity among minorities in America.
By Nafeesah Abdullah | Published 11/8/2007 | Read more »
Do mind control and subliminal messages sound like science fiction to you? You would be surprised to know that you are probably being controlled this very moment.
By Amber S. | Published 11/16/2007 | Read more »
For centuries, women have been seen "inferior" to men in every way possible. Sexist belief was a common ideal in many parts of the world. Today, society in a whole has come far to achieve better and equal rights for women, however, many discrepancies still exist.
By Rolanda Prince | Published 7/24/2008 | Read more »
An Advertisement Essay on an advertisement from Kool Cigarettes.
By Meghan | Published 10/17/2008 | Read more »
For those who are in a hurry to learn a second language, here are tips to the fastest methods available.
By jon keenan | Published 3/10/2009 | Read more »
The Village Voice was a cultural icon that started in the Warhol era and may have overdosed on really strange classifieds. Answer a poll on the Free Press at http://EnvoyTown.com.
By Richard Beattie | Published 1/15/2009 | Read more »
An analysis of how Barack Obama won, what happened in the election and what challenges now face our new President-elect.
By Connie Wilson | Published 11/5/2008 | Read more »
How large tobacco companies are bringing in cash by risking the health of America's youth.
By Paul Cabrera | Published 4/21/2009 | Read more »
A report and commentary on the rapid decline in daily newspaper readership.
By Richard Kuykendall | Published 5/4/2009 | Read more »
Lung Cancer is a dreaded diagnosis for over 200,000 Americans each year. It strikes smokers at a far greater rate than non-smokers.
By HealthMark Multimedia | Published 6/8/2009 | Read more »
A rapidly expanding global market in these challenging economic times is causing many independent business owners to declare bankruptcy. Find out how hiring bilingual and multilingual staff can make all the difference between success and failure.
By Genae-Valecia Hinesman | Published 5/20/2009 | Read more »
Caribbean Americans are the other dismissed minority.
By felicia persaud | Published 5/12/2009 | Read more »
This article highlights the increased diversity in the media and more opportunities for women of color
By Meta Mereday | Published 10/23/2008 | Read more »
A young woman considers her true allegiances
By Alexander C. Kafka | Published 10/2/2007 | Read more »
Presented here, is one food writer's consumer product review of Refresco Goya (R) Sodas.
By Thomas J McCabe | Published 9/11/2008 | Read more »
In 1968, New York was suspended between two worlds: the old world of Noel Coward and Judy Garland had burned out but the new world of Starbucks and e-mail was still in the future.
By Erik Mitchell | Published 8/27/2008 | Read more »
by Danny Hauger of Titan Radio
By Danny Hauger | Published 8/26/2008 | Read more »
Check out some of the best Mexican American College courses available at your college or university.
By Celin Childs | Published 9/12/2008 | Read more »
Everyone knows that smoking is bad. Here are statistics that show what impact smoking has on the world.
By R.A. Riter | Published 9/12/2008 | Read more »
This paper describes the structure, conduct and performance of the Beef Promotion board. General information about the funding and a brief analysis is included. Finally, there is a brief editorial opinion at the end.
By Adam Daube | Published 10/20/2008 | Read more »
Current polling methods may mean polling results in the Presidential Election are incorrect as to which candidate is ahead.
By Dr. Michael Smith | Published 10/10/2008 | Read more »
This year in America had indeed been a controversial one. Read my article on "The political education of America" to get my view.
By Rhetta Peoples | Published 7/24/2008 | Read more »
Article lists famous perfumes endorsed by celebrities.
By Rajen Jani | Published 8/13/2007 | Read more »
An in depth look at how genders are portrayed in magazines that have a focus towards a certain, gender specific audience.
By Eric Loveday | Published 2/20/2007 | Read more »
Ordinary on the court - A trail blazer of sorts off it
By Roy Pickering | Published 2/20/2007 | Read more »
Hartford, Connecticut,which is the state capital,is home to several newspapers.Each of these newspapers has a different "voice", or editorial slant. Profiled here, are three widely- read Hartford, Ct newspapers.
By Thomas J McCabe | Published 2/11/2007 | Read more »
a look at the history, rise, and feminist theory growth into the 21st Century
By Werner Haas | Published 3/9/2007 | Read more »
This article outlines the components of a business plan and explains why each component is necessary to an existing or emerging new business.
By Charlotte Kuchinsky | Published 3/25/2007 | Read more »
Redlining denies or limits goods and services to certain populations
By Karama C. Neal | Published 4/23/2007 | Read more »
One man's opinion on Don Imus' Slip of the Tongue.
By John Gugie | Published 4/12/2007 | Read more »
A brief overview of Fair Housing laws and what you can and cannot do as a buyer, seller and real estate agent.
By Gipsy | Published 3/27/2007 | Read more »
What is the foundation and progress of feminist theory in a time when only slowly are women regarded as the equals of men in business and in politics.
By Werner Haas | Published 11/17/2006 | Read more »
A company's reputation is one of its most important assets. Managing a corporate reputation can save millions of dollars.
By Lauren Parola | Published 11/13/2006 | Read more »
The purpose of this study is to conclusively determine that there are racial differences in perceptions of what is considered attractive.
By Joshua Scott | Published 1/9/2006 | Read more »
We understand that the whole point of commercials is to get you to buy something. TV ads have an effect on the way children see themselves and their parents, on how they see other races and what kind of impact commercials really make on a child's life.
By HRC3 | Published 11/5/2005 | Read more »
Today, there is no typical American worker. Managers can no longer rely on one method of communication or motivation to reach the diverse workforce.
By Cheri Esperon | Published 11/14/2005 | Read more »
Diversity is the spice of life. Read on for how it can also be the recipe for business success!
By Yuwanda Black | Published 6/21/2006 | Read more »
This story is for all those who realized they made a mistake marrying the totally Wrong person about 24 hours after the rice landed. Can there possibly be something to be redeemed from a truly horrid marriage?
By Gwyn Guess | Published 7/4/2006 | Read more »
The San Fernando Valley is considered the child city of metropolitan Los Angeles; a child that gradually grew and matured. From the development of farming and agriculture to the subdividing of land the Valley has taken on its own course in history.
By Arin Gragossian | Published 10/2/2006 | Read more »
This paper will focus on the Federal Communication Commission's (FCC's) proposed deregulation policy for media ownership. On June 4, 2003, the FCC voted to raise the limit on the number of television stations a company can own.
By Corey Sipe | Published 12/11/2006 | Read more »
Small business opportunities not only provide a creative and diverse market, they also allow an individual or small group of people to create their own dream for the American entrepreneur in The United States
By La'Sarah Motley | Published 7/27/2006 | Read more »
Moms are powerful and influential consumers in United States households today. By taking a look at demographics, marketplace trends and products we can see how companies market to Moms and how Moms purchase items.
By S.Matteo | Published 5/15/2007 | Read more »
An aversion to the Spanish language exists in the United States, but why?
By Nicholas M. P. Miller | Published 5/23/2007 | Read more »
The Seattle Post-Intellingencer showed courage in the face of scrutiny and fear-mongering and refused an F.B.I. request this past week to publish photos of "suspicious" men taken on a Puget Sound ferry.
By Jeff Musall | Published 8/26/2007 | Read more »
Discount retailer, Kmart is making a major push to bring a broader mix of ethnic dolls to all of its stores.
By mike white | Published 8/20/2007 | Read more »
writing an adult personal ad is slightly different then writing other types of personal ads. This article gives you a few tips for writing adult personal ads.
By Avis Yarbrough | Published 7/26/2007 | Read more »
The company Got Mobile was started up by my friend Peter. He started and operated his own business in the year 2005. He shares some of his experiences on managing his own store at the age of 20.
By Randy Mills | Published 9/5/2007 | Read more »
More than 1,700 national, regional, state and local organizations will be participating in National Preparedness Month 2007.
By Jeanne Marie Kerns | Published 9/1/2007 | Read more »
Right now those animated talking characters created by SitePal are still pretty rare. Will they one day become the media of choice for delivering information about web sites?
By Timothy Sexton | Published 9/20/2007 | Read more »
"Memoir." This is Part 2 of many. We see how agency life is not all it's cracked up to be. This specific piece deals with all the crappy "Thursday" meetings we had, and how much they sucked the life out of us.
By Anony mouse | Published 9/13/2007 | Read more »
Explore some global trends, their influence on the internet marketing field, and how trends are affecting the way online business is done in Argentina.
By Hip Mama | Published 9/13/2007 | Read more »
Follow the tale of Cade, who assumes an identity of a Goth, and in the process comes of age and experiences all the pitfalls of doing so.
By Travis Haight | Published 7/11/2007 | Read more »
Officials are largely blaming declining visitation at America's national parks on lack of attendance by three major demographics - minorities, seniors and youth.
By Corey | Published 7/17/2007 | Read more »
How I Lost My Job As a Sales Rep and Bi-lingual Press Reporter
By Lucky M. Diaz | Published 6/11/2007 | Read more »
An eye opener about who is behind illegal activities.
By Charlene Wohlhart | Published 5/31/2007 | Read more »
Hillary Rodham Clinton began campaigning in earnest for the 2008 Democratic nomination for the presidential election on Jan. 20, 2007.
By Jamie Barrand | Published 5/29/2007 | Read more »
An essay going into depth on the issues currently plaguing the sport of boxing.
By Jake Emen | Published 6/12/2007 | Read more »
Few people want to discuss the diversity issues that impact women, older Americans, persons with disabilities, and minorities. Even the hospitality industry tends to hesitate with the issue. However without discussion, there is no action.
By L | Published 6/22/2007 | Read more »
Humor columnist Christopher Wilson writes about The Original Micro Stars Collector's Series, a collection of 2-inch tall figures of baseball players produced in 1995--toys from back in the day before Barry Bonds took Flintstone's vitamins.
By Joe, Chris, Brad & Ralphie | Published 6/28/2007 | Read more »
South Dakota is taking serious steps to stamp out smoking in the state, and extra resources will target high-risk populations, including pregnant women, school-aged kids and Native Americans.
By Sussy | Published 6/19/2007 | Read more »
The minority report of entertainment today is starting to look up. With success from shows such as Ugly Betty and Grey's Anatomy, it finally appears that diversity's gone ... well ... almost mainstream.
By KendraL | Published 10/2/2007 | Read more »
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