Athena Catedral

Becoming a parent is a very big step. I certainly wasn't ready for it when I had my little girl, but I was prepared to handle whatever came my way. But for those who have the option to choose before-hand, here are a few questions you should consider.

The vampire fever caused by Twilight has just overtaken the female population of the world. There is not a woman I know who has not read/ seen or heard of the Twilight Saga. Why has it become so popular?

Now that its time for me to go, I wanted to assess these last four years. Just like all the other marketing campaigns I have handled, post-evaluation is key. What have I learned? What can I take away from this?

There are a lot of books these days about what to expect when you're pregnant and how to handle the different stages of pregnancy. This article though has 7 facts probably not mentioned in any of those books.

People are often confused about the premise of link building. This article aims to explain link building and make it as simple as possible

These are resort recommendations for the weary traveller or vacation enthusiast. If you want to take some time off to relax at the beach, here are some of my favorite beach resorts in Mactan Cebu - what I like about them, their room rates and contact information.

There are many ways to write a report and many articles out there that tell you how, but I've come to realize that for a report to be effective there really are only 4 things to consider and 4 questions to answer.

For those who would like to travel to the Philippines or take one of either Cebu Pacific or Philippine Airlines, here's a helpful comparison in terms of facilities, airport, flight schedules and availability.

"Enchanted" was a welcome surprise to see Disney create a movie as a satire to most of their fairy tales (as well as fairy tale princesses).

Many under estimate that capacity of the teacher, but it takes quite a lot to handle a classroom full of toddlers. Famous knowledge management theorist, David Snowden mentions that effective management is not that different from effective teaching... here's why.

More often than not articles discuss different details of how to make a marketing campaign work or what needs to be done. However managers and marketing professionals often overlook the necessary steps prior to the actual campaign. Here are a couple of things to consider...

Allocating marketing spend should not be as difficult as getting your tooth pulled. It should be equated to buying stocks and bonds.

How does the humanistic approach as a personality theory resemble human nature? This brief article illustrates four elements of the humanistic approach (as opposed to psychodynamic and behavioral theories) explaining personality.

This article will help you get your marketing campaign started. It begins with the basic elements of any marketing campaign and then it gradually moves toward helping set-up online marketing activities for free.

Here's an article based on personal experience. It is dedicated to both parents and children alike: why parents should leave their kids' rooms to themselves and why kids should take it easy on their parents if they can't help themselves.

Many articles have been written on how to keep people in a company, how to increase retention and how to build a great work environment. This article illustrates the opposite.

A short article on decision making

A simple definition and brief introduction to Social Media Optimization and the people who take them seriously.

According to this Catholic priest who presided over my cousin's wedding love is a commitment to willingly care for another individual more than one's self. And he went on to provide the bride and groom tips on how to keep their marriage in tact

This article attempts to capture the gist of a Catholic priest's sermon in a recent wedding I put together. The exhortation on love and it's definition was just so real that I felt that it was worth sharing.

Periodically, Google Adwords assigns an account management team to your account. This article will help you get the most from your management team to review and optimize your campaigns

A pay-per-click campaign has become essential to any online marketing venture. But as simple as it's name may connote, PPC isn't exactly WYSIWYG.

How psychological concepts such as "stereotypes" and the "identity crisis" interplay in this story about a bookworm turned competitive figure skater

Normality thesis - evil acts are not necessarily performed by abnormal or "crazy" people. Average individuals who see themselves as mere agents in an organization, carrying out orders of those in command, can behave in destructive ways. (Miller, 1986)

Procrastination is not a simple act of putting something off. It is a symptom of self-doubt, self-downing, discomfort-dodging, & irrational guilt. The results cause faulty beliefs, hindrances to moving forward & diversions to obscure real personal issues.

The urban Filipino psyche has corrupted its view of youth activism. Young activists are viewed as trouble-makers and delinquents. This article tries to delve into the Filipino psyche to explain such perception and it's evolution through the years.

"Dead Poet's Society" is a break-out movie set in a 1959 preparatory school for boys. It stars Robin Williams as a teacher who encourages his students to break the norms, think freely, and follow their dreams.