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Jay Hamilton-Rothliving in Mill Valley, CA
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| TOTAL VIEWS: 1,664 | | | PUBLISHED CONTENT: 61 | | | FAVORITED BY: 1 | | | CONTENT PRODUCER SINCE: 01/03/2007 |
Jay Hamilton-Roth founded Many Good Ideas (http://www.ManyGoodIdeas.com) to help small businesses brainstorm, design, and implement effective marketing strategies in a wide range of industries. He is available for public speaking. Education/Experience: College Interests: Small Business, Creative Marketing Strategy Affiliations: Many Good Ideas, Many Good Ideas Blog URL RSS |
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The subtitle of this book (â€How to succeed in every business and social encounterâ€) gives a clue about how much information Tonya Reiman has amassed. By Jay Hamilton-Roth | Published 11/1/2008
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Your website is up and running. It looks great, and you get an email from a website visitor: “I wanted to let you know that your graphics on your site look strange…you might check it out.†By Jay Hamilton-Roth | Published 11/1/2008
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Because people are being saturated with marketing messages, your message needs to be on-target but also worth remembering.
By Jay Hamilton-Roth | Published 11/1/2008
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At a recent conference session I spoke at, an exhibitor came up to me after my presentation and asked a great question: "How can I start a sales conversation with people without being obnoxious?". By Jay Hamilton-Roth | Published 10/1/2008
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At the core of all great marketing strategies is to clearly identify who your target market is and what their problem is. This book is about the strategies for solving problems. By Jay Hamilton-Roth | Published 10/1/2008
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One metaphor I use to describe what a marketing strategy is (and how I work) is a small business onion. By Jay Hamilton-Roth | Published 10/1/2008
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How much do you know about marketing your small business? Spend a few minutes with this quiz and see how much you know. By Jay Hamilton-Roth | Published 9/1/2008
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This automotive dealership advertisement got my attention, but not in a good way. All I could think about was, "uggh!". By Jay Hamilton-Roth | Published 9/1/2008
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The other day I received a most curious email from someone I've never met.... By Jay Hamilton-Roth | Published 9/1/2008
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In marketing most people give something a "good shot" and hope for the best. Doug Hall has done what I've been wanting to see for years: he's done extensive research of what works in marketing, why, and how you can apply it to your business. By Jay Hamilton-Roth | Published 9/1/2008
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What struck me about Stuart Skorman's book (subtitled, "Why I Can't Stop Starting Over") is his creative need to start new businesses and his (growing) wisdom about business. Stuart's better-known accomplishments are launching Reel.com (sold for $100M) and Elephant Pharmacy. By Jay Hamilton-Roth | Published 8/1/2008
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I've been noticing a growing trend of restaurant dining inconsistencies. For example, the Station House Cafe makes a point to talk about how much it supports the local economy, uses the freshest organic ingredients, and is environmentally friendly: By Jay Hamilton-Roth | Published 8/1/2008
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To get more customers into your store, make it easier for people to find your business online. Here's how... By Jay Hamilton-Roth | Published 7/1/2008
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"So, what do you think my web-based business worth?", someone recently asked me. I questioned them about previous year's income, expenses, traffic, page rank, and the amount of effort they put into the business. By Jay Hamilton-Roth | Published 7/1/2008
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The subtitle of this book gives a hint about its purpose: how to appeal to your prospective customers. While the book can be enjoyed by any small business owner, the information is a bit more sophisticated than the usual ... By Jay Hamilton-Roth | Published 7/1/2008
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If you work for (or with) a non-profit, this book is a must-read. Kim Klein (the editor) focuses on key problem all non-profits face: acquiring, retaining, and upgrading donors.
By Jay Hamilton-Roth | Published 6/5/2008
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Since the purpose of having a website is for people to find you online, I wanted to go over some basic strategies for ensuring that people searching for your types of services/products find your small business's website.
By Jay Hamilton-Roth | Published 6/5/2008
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For the longest time, I associated people who market and advertise with evil. I hated seeing advertisements telling me "if only I bought this, I would be cool also". I couldn't imagine what type of person became a marketer or advertiser. Now I am one.
By Jay Hamilton-Roth | Published 6/5/2008
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People seldom remember the details of a marketing message the first time they see it. They read your message because something about it appealed to them. How you end the communication determines how they "walk away" from your marketing. By Jay Hamilton-Roth | Published 5/5/2008
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People make snap judgments in all their interactions. According to Malcolm Gladwell's Blink, you have two seconds before someone jumps to a conclusion. You have two seconds to state your initial marketing message. By Jay Hamilton-Roth | Published 5/5/2008
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As a small business owner, I'm always searching for ways to build my list of referrals. Two previous books I've reviewed (Brag! and Networking Magic) also described strategies for building referrals, but this book is my new favorite. By Jay Hamilton-Roth | Published 5/5/2008
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Aikido is a Japanese martial art based on "blending with your opponents energy". As I learned during my 12+ years of training on the mat, victory over others is a matter of physical and mental training. In business, you need to ... By Jay Hamilton-Roth | Published 4/2/2008
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This book provides some strong tactics for resolving customer service problems where you know you're in the right. It's a great way to learn how to market your needs to an organization, guerrilla marketing, and also how to improve your own business's customer service. By Jay Hamilton-Roth | Published 4/2/2008
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A tagline or a slogan is a phrase (for example, "Just Do It (tm)") intended to get "stuck" in prospects' heads. The tagline should be short and memorable, like a great piece of haiku. By Jay Hamilton-Roth | Published 4/2/2008
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People form a split-second judgment of your web site. Is it "talking to them?" Is it worth their time to continue reading it? Are you getting the traffic you want? Are visitors converting to customers? By Jay Hamilton-Roth | Published 3/7/2008
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Maybe you're already a member of LinkedIn, FaceBook, MySpace, or any one of the myriad of social networking websites. You've heard people talking about "Web 2.0" and how everyone is online. You clearly don't want to miss the next wave. By Jay Hamilton-Roth | Published 3/3/2008
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Stories have the power to ignite, educate, unify, lead, share values, and focus attention. We're born to tell and listen to stories. Why are we shy to use them to help us in business? By Jay Hamilton-Roth | Published 3/3/2008
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Ideally, a business wants customers and fans. You want your business name to be passed around via word-of-mouth without you having to do any work. How do you find customers? How do you turn them into fans? By Jay Hamilton-Roth | Published 2/7/2008
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Unless you are a large company, you probably do not have your own clipping service scouring the media, looking for mentions of your business, competitors or industry trends. So what's a small business to do? By Jay Hamilton-Roth | Published 2/7/2008
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Web Marketing is more than just having a website - it's the strategy of using a website in conjunction with e-mail, e-commerce, chat rooms, blogs, etc. to attract customers. If you are just starting out marketing online... By Jay Hamilton-Roth | Published 2/1/2008
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Are you having trouble getting people to buy what you are selling? Read this book. Let's say you already know that to be successful marketing your business you need to identify your audience's problems and show why you have the best solutions. Isn't that good enough? By Jay Hamilton-Roth | Published 1/3/2008
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Since I recently changed my business logo, I wanted to explain my process so you can likewise better develop your own logo. While your logo isn't the soul of your business, it does give a quick impression about it. By Jay Hamilton-Roth | Published 1/3/2008
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Start your year with specific and measurable business goals. For example: I want to earn $200,000 in 2008. Or, I want my newsletter distribution to double. By Jay Hamilton-Roth | Published 1/3/2008
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Let's say that business is slow, so you want to market a new product you're selling. How can you get the word out “yesterday†and get measurable results? By Jay Hamilton-Roth | Published 11/29/2007
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Have you ever wondered why you remember what you do? The authors have distilled the essence of "sticking" (remembering a message) into 6 principles ("SUCCES") By Jay Hamilton-Roth | Published 11/29/2007
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Have you ever wondered how to make people react to what you say? While some people are better crafting words than others, this book shows how the pros do it. By Jay Hamilton-Roth | Published 11/3/2007
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How much pain would your business feel if suddenly you couldn't email your clients? What if you lost your correspondence file or your phone lost its dial tone? By Jay Hamilton-Roth | Published 11/3/2007
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The evolution of my website, from templates, to Dreamweaver, to CSS.... and why you should care. By Jay Hamilton-Roth | Published 9/29/2007
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Most common business problems / challenges are symptoms. Solving the symptoms isn't likely to work (for long) until you address the underlying cause of the problems. By Jay Hamilton-Roth | Published 9/23/2007
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Dave Lakhni's book describes the fine line between the art of persuasion and manipulation. While a manipulator attempts to get you to do something you wouldn't normally do, a persuader tries to get you to choose them over the competition. By Jay Hamilton-Roth | Published 8/31/2007
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Let's say that you opened a new restaurant in town. The restaurant gets some "buzz" and some positive reviews in the local media. It's packed every night. How do (or should) you market your success? By Jay Hamilton-Roth | Published 8/31/2007
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Many people have been commenting about Frans Johansson's The Medici Effect. Most brainstorming groups suffer from a "too loud, too fast" phenomenon. By Jay Hamilton-Roth | Published 8/8/2007
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In her latest book, Sam Horn's describes some great creative business marketing wordplay techniques for getting your product or service to be noticed and stand out from the crowd. By Jay Hamilton-Roth | Published 8/1/2007
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Is your product or service visually appealing? Do you offer workshops? If so, consider making videos to highlight your business on your website. It's not as hard (or expensive) as it once was. By Jay Hamilton-Roth | Published 8/1/2007
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Jay Abraham calls himself "America's Number One Marketing Wizard". His client list is impressive and in his 25 years he has amassed a lot of knowledge about what works - why - and when. By Jay Hamilton-Roth | Published 6/30/2007
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"Branding" is providing a consistent message to your customers. It's rooted in the combination of your core values and your strategic plan for your company (think of it as your "business persona"). By Jay Hamilton-Roth | Published 6/30/2007
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You now know your goal for attending an event. If you're naturally outgoing, then you're well on your way. But what if you're shy? Nervous? Insecure? Not a "people-person"? By Jay Hamilton-Roth | Published 6/8/2007
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When I meet a professional for the first time, I want to know if they practice what they preach. It's too easy to tell others to do something. I'm looking for a disconnect between someone's image and actions. By Jay Hamilton-Roth | Published 5/31/2007
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Curtis Carlson (president/CEO of SRI International) and William Wilmot (director of the Collaboration Institute) share their system for innovating in business. While the book is written for larger corporations, their message translate to all types of businesses. By Jay Hamilton-Roth | Published 5/31/2007
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Have you dreaded going to a business event? While at the event, found yourself wishing that the event would end soon so you could go home? Once at home, you then wished you were more outgoing and could connect with people at the events?
By Jay Hamilton-Roth | Published 4/1/2007
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When I started networking, I did it the way most people do: I showed up and hoped to meet people and convince them that they should use my services. It became quickly evident that this doesn't work (at least not for me). By Jay Hamilton-Roth | Published 4/1/2007
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The following steps I use in my Many Good Ideas Brainstorming Seminars By Jay Hamilton-Roth | Published 3/7/2007
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I recently read "The Luck Factor" (Dr. Richard Wiseman) which described scientifically studying luck. After three years of study, Dr. Wiseman determined that "Luck is something that can be learned". His research boiled down to four principles: By Jay Hamilton-Roth | Published 3/1/2007
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You've crafted your marketing message (customer benefit, customer trust, and customer emotional connection). What now? By Jay Hamilton-Roth | Published 3/1/2007
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Here are my rules for corresponding with clients (these rules work for either email or postal letters)... By Jay Hamilton-Roth | Published 2/13/2007
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As a business person you want to engage in a dialogue to understand the potential client's needs and build trust. After you've introduced yourself, ... By Jay Hamilton-Roth | Published 2/13/2007
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How do you get your business message to stand out from all the thousands of others? Here are 10 rules for getting noticed. By Jay Hamilton-Roth | Published 2/13/2007
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How do you market yourself to others? Tired of hearing "no" one too many times? By Jay Hamilton-Roth | Published 2/13/2007
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Want to make it easier to find people who want your product or services? Instead of saying, "This is great for everyone," you want to say, "This is great for you." This article details how to simply and clearly define your narrow offering. By Jay Hamilton-Roth | Published 2/13/2007
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Why should someone buy your product? You know it's great, but why should they care? By Jay Hamilton-Roth | Published 2/13/2007
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Starting a new business and don't have a budget for a website? This article gives you concrete steps for creating a professional-looking website (using free tools). By Jay Hamilton-Roth | Published 2/13/2007
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