John Geiger

E-mail marketing for business is more than twice as profitable ($45.65 for each dollar spent) as the next most profitable form of direct marketing, which is internet advertising ($20.19 / $1), according to a study done in 2007 by the Direct Marketing Association.

Remember that the internet is a public resource. Avoid putting anything online that you don't want the public to see or that you may want to retract.

E-mail has become an integrated part of our information-overloaded lives offering immediate gratification whether to inform, or to be informed.

Business owners and managers often ask "How can I make sure people find my site when they search on the web?" Here's how.

Important questions you need to ask yourself about our website.

Can e-mail still be an effective tool to reach our intended clients, members, associates, staff and prospects?

Those who have tried Wireless Fidelity or Wi-Fi say they will never give it up. Those who haven't tried it are missing what the Wi-Fi alliance simply describes as Freedom.

For businesses trying to establish an effective marketing plan the silver bullet has been perhaps more illusive than any other area of focus.

Ignoring the benefits an Internet marketing strategy can cost small businesses money.

Marketing your business on the internet is in many ways simpler and arguably much less expensive than more traditional marketing media.

One of the most amazing things about the power of the internet is its uncanny ability to bring potential customers to you out of seemingly nowhere.

The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act) provides some clear, logical, and even courteous guidelines (laws) on the sending of commercial e-mail.

So what works with regard to using the internet, and specifically as a business owner always trying to do the most with the least?

With all of the viruses, worms, trojan horses, and other new phenomenon called by old words running rampant, how do we provide a little peace of mind for ourselves and our workplaces?

How to get better search results for your website.

Here is a brief explanation of how e-mail works in just enough detail that you should be able to help the folks above, and hopefully clear up any confusion you may have had yourself.

The Internet has changed the world. What role are you or your organization playing?

Commerce over the Internet is becoming second nature to the demographic majorities and is here to stay.

Online shopping continues to grow. How to grab your share.

The internet as we know it has been around awhile now. It's no longer a question of whether people use the internet, but rather how they use it.

A company with a website has the basis to take advantage of a new reality. Savvy businesses have realized this and are enjoying considerable cost savings and efficiencies

The attractiveness of e-mail as a marketing tool is unshakable. Quick, reliable, targeted, multimedia-capable, and virtually free, it is hard to dismiss email as a valuable way to communicate, and market your business.

10 things you can do which don't take much time, and cost little to nothing to accomplish that will help keep your business visible even if you take it easy a little this summer

What are people doing online and how can small businesses get their attention.