Ad Council, Wireless Foundation, National Center for Missing & Exploited Children and U.S. Department of Justice Launch Wireless AMBER Alerts™ Program During Advertising Week 2007
By MultiVu Video, published Oct 24, 2007New TV, radio, and print PSAs encourage all wireless subscribers to aid in the search for abducted children
The Advertising Council, in partnership with The Wireless Foundation, the National Center for Missing & Exploited Children (NCMEC), and the U.S. Department of Justice, today launched a weeklong Wireless AMBER Alerts™ campaign during Advertising Week 2007 (Sept. 24-28) in New York City. The campaign, which aims to encourage millions of Americans to sign up for free wireless text message alerts and to help law enforcement safely recover abducted children, features new TV, radio, and print public service advertisements (PSAs) created pro bono by ad agency Merkley + Partners in New York.
Statistics show that when a child is abducted, the first three hours are most critical to recovery efforts.
Credit: MultiVu
Copyright: MultiVu
The Advertising Council, in partnership with The Wireless Foundation, the National Center for Missing & Exploited Children (NCMEC), and the U.S. Department of Justice, today launched a weeklong Wireless AMBER Alerts™ campaign during Advertising Week 2007 (Sept. 24-28) in New York City. The campaign, which aims to encourage millions of Americans to sign up for free wireless text message alerts and to help law enforcement safely recover abducted children, features new TV, radio, and print public service advertisements (PSAs) created pro bono by ad agency Merkley + Partners in New York.
Statistics show that when a child is abducted, the first three hours are most critical to recovery efforts.
Credit: MultiVu
Copyright: MultiVu
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