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Bob Dylan and XM Featured in Integrated Marketing Campaign for Cadillac
By MultiVu Video, published Oct 24, 2007Cadillac Promotes Dylan's Exclusive XM Show and Highlights XM as Standard Feature
Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour." The campaign highlights XM as a standard feature in the Escalade through TV, online and print. Coinciding with the campaign's launch, Dylan's critically acclaimed "Theme Time Radio Hour," which offers a mix of music based around a weekly theme, will include a "Cadillac"-themed episode, premiering October 24.
More information on "Theme Time Radio Hour," including detailed broadcast schedules, is available online at http://www.xmradio.com/bobdylan
Credit: MultiVu
Copyright: MultiVu
Music icon Bob Dylan will star in an innovative multi-platform marketing campaign for the 2008 Cadillac Escalade that integrates his critically acclaimed XM Radio show, "Theme Time Radio Hour." The campaign highlights XM as a standard feature in the Escalade through TV, online and print. Coinciding with the campaign's launch, Dylan's critically acclaimed "Theme Time Radio Hour," which offers a mix of music based around a weekly theme, will include a "Cadillac"-themed episode, premiering October 24.
More information on "Theme Time Radio Hour," including detailed broadcast schedules, is available online at http://www.xmradio.com/bobdylan
Credit: MultiVu
Copyright: MultiVu
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