The Coat Disconnect
By MultiVu Video, published Nov 07, 2007BURLINGTON COAT FACTORY OFFERS TIPS TO ENSURE CHILDREN ARE READY FOR COLD WEATHER
The ages-old clash of kids1 desire for self-expression versus parents2 practicality has reared its head again. The latest disconnect? Parents are shopping for winter outerwear for their kids based on features like price and warmth/thickness, new research shows - but kids could end up with coats that don't fit their personal style.
For kids ages 8-17, it's all about self-expression when shopping for a new winter coat: their choices are based first on color (66 percent), followed by style (61 percent) and then length (43 percent), according to a study commissioned by Burlington Coat Factory, the retail authority in coats, and conducted by Harris Interactive®. A creative seven percent decorate their coat with buttons or accessories so that it fits their personal style.
Credit: MultiVu
Copyright: MultiVu
The ages-old clash of kids1 desire for self-expression versus parents2 practicality has reared its head again. The latest disconnect? Parents are shopping for winter outerwear for their kids based on features like price and warmth/thickness, new research shows - but kids could end up with coats that don't fit their personal style.
For kids ages 8-17, it's all about self-expression when shopping for a new winter coat: their choices are based first on color (66 percent), followed by style (61 percent) and then length (43 percent), according to a study commissioned by Burlington Coat Factory, the retail authority in coats, and conducted by Harris Interactive®. A creative seven percent decorate their coat with buttons or accessories so that it fits their personal style.
Credit: MultiVu
Copyright: MultiVu
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