PCMA's New Ad Campaign: Require E-Prescribing in Medicare
By MultiVu Video, published Nov 13, 2007IOM Expert Urges Congressional Action to Prevent Medication Errors
A new TV and print advertising campaign launched today by the Pharmaceutical Care Management Association (PCMA) featuring Institute of Medicine (IOM) expert panelist J. Lyle Bootman, Ph.D., Sc.D. is calling on policymakers to require electronic prescribing (e-prescribing) in Medicare "before more people die." According to the IOM, each year some 7,000 people die from medication errors.
Last year, Dr. Bootman co-chaired an IOM committee that recommended that all physicians begin using e-prescribing by 2010 to help reduce the estimated 1.5 million preventable medication errors that occur in the United States annually. Unfortunately, fewer than one-in-ten physicians currently use life-saving e-prescribing technology.
Credit: MultiVu
Copyright: MultiVu
A new TV and print advertising campaign launched today by the Pharmaceutical Care Management Association (PCMA) featuring Institute of Medicine (IOM) expert panelist J. Lyle Bootman, Ph.D., Sc.D. is calling on policymakers to require electronic prescribing (e-prescribing) in Medicare "before more people die." According to the IOM, each year some 7,000 people die from medication errors.
Last year, Dr. Bootman co-chaired an IOM committee that recommended that all physicians begin using e-prescribing by 2010 to help reduce the estimated 1.5 million preventable medication errors that occur in the United States annually. Unfortunately, fewer than one-in-ten physicians currently use life-saving e-prescribing technology.
Credit: MultiVu
Copyright: MultiVu
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