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Lesson # 6-4 Mortgage Broker Training

# 6-4 MORTGAGE BROKER TRAINING LESSON ON HOW TO SURVIVE: WHO WEARS THE PANTS WHEN MORTGAGE MARKETING?

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By Rob Lawrence, published Apr 22, 2008
"If you want to lessen the amount of mortgage loan fallout you have in your sales pipeline, what you'll need to do first is figure out who the main decision maker is on the deal you are working on. People think often it's the man that makes the decisions, but really it's the woman who'll end-up sinking the deal. It's because women tend to be more conservative in nature. Figure who the pants wearer is first, then proceed to make the sale. It's that easy!"

Credit: Battlecall.com
Copyright: Battlecall.com
Rob Lawrence
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